Cracking the Marketing Strategy of Reliance

In this case study, we will go through the marketing strategy of Reliance Industries, one of India’s most successful companies which is ranked #96 on the list of Fortune 500 companies.
In 1960, Dhirubhai Ambani formed Reliance Industries Limited in Mumbai, Maharashtra with a dream of making it the largest company in India. Since then, the organisation has grown and diversified itself across different industries and sectors over all these years.
As of 2020, it is India’s largest private sector company and is ranked #96 on the list of Fortune 500 companies.
This case study focuses on Reliance Industries, Jio and its Retail business, along with their marketing mix, competitors analysis, marketing strategies and campaigns undertaken by them.
Let’s now get into the details by learning more about the company.