Complete Marketing Mix of Big Bazaar – With Complete Explanations

Big Bazaar is a well-known name in almost every Indian household. With its retail chain of hypermarkets and stores spread across over 100 cities, Big Bazaar caters to the everyday needs of its customers. In another word, it is called the ‘Walmart’ of India.

In this case study, we will be discussing and analyzing the marketing mix of Big Bazaar including its Product, Price, Place, and Promotion strategy.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 13, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.