Comprehensive Marketing Mix of Netflix – With Full Company Overview

Netflix is the biggest entertainer in the world and the famous OTT platform that captured many hearts especially in the pandemic of Covid 19.

To achieve great success for a company, it is important to use distinctive strategies to keep up its business. Netflix has used its product variants, distribution strategy with reasonable and authentic advertisement.

In this case study, we will be learning about the 4Ps strategy of marketing mix of Netflix.

Before diving into the marketing mix of Netflix, it is better to know about the origin and background of the company. So let’s get started to know about Netflix.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 14, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]