Extensive SWOT Analysis of PRADA – With Detailed Company Overview

We previously looked at the SWOT Analysis of Burberry, a luxurious British fashion house. This time, we’ll take a closer look at the SWOT Analysis of PRADA, its competitor.

Since its founding, Prada, the renowned Italian luxury fashion business, has dominated the luxury bag industry. They are noted for their innovative designs, which make it a trailblazer. Prada has also reintroduced a number of classic styles to the mainstream. They are now one of the most fashionable and internationally recognised names in the luxury and apparel industries.

Prada has undertaken excellent marketing efforts, but they are falling behind in the fight to reach the digital world. Marketing evolves with time, according to the demands and preferences of the present population. The bulk of effective campaigns have now migrated to digital media. If you want to learn more about today’s effective marketing, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE.

Interested to dive into the key to Prada’s success in the luxury fashion industry? In this case study, we will learn about the SWOT Analysis of Prada. Before we begin, let us learn more about Prada, its founding, products, financial status and competitors.

About Prada

Prada is a fashionable attire and accessories business, established during the early 1900s and is headquartered in Milano, Italy. It’s a luxury fashion brand that focuses on several luxury merchandises ranging from travel accessories to shoes, watches, and so on. Prada manages and owns a few of the most prestigious brands – Miu Miu, Church’s, Cas Shoe, and Pasticceria Marchesi.

Mario Prada and his brother Martino started Prada as a leather goods store called Fratelli Prada, which translates to “Prada Brothers” in Italian. Animal goods, purses, and steamer trunks were among the items marketed by Fratelli Prada. The majority of these things were brought in from England. 

The Fratelli Prada firm took a turn when Miuccia Prada – Mario’s granddaughter, met Patrizio Bertelli, a 24-year-old Italian leather merchant. He persuaded Miuccia to shift her company approach and concentrate on producing high-end baggage.

Prada’s development in the fashion business continued throughout the 1990s, and by that time, it had established itself as one of the world’s top fashion houses. Prada made the purposeful decision to have some exclusivity to the brand, thus certain of their things were produced in restricted quantities. They expanded their business from luxury bags to a plethora of fashion items.

Quick Stats on PRADA
FounderMario Prada
Year Founded1913
OriginMilan, Italy
No. of Employees13,779
Company TypePublic
Market Cap€14.45 Billion (2021)
Annual Revenue€2.42 Billion (2020)
Net Profit€-54.37 Million (2020)

What’s new with Prada?

Here’s what was buzzing around Prada recently:

  • New Fall/Winter 2023 collection: Prada’s Fall/Winter 2023 collection, designed by Miuccia Prada and Raf Simons, is a reconceptualization of beauty, focusing on the beauty of care, love, and reality.
  • New Prada Re-Edition 2005 bag: Prada has re-released the Re-Edition 2005 bag, a popular style from the early 2000s. The bag is available in a variety of colors and materials, including nylon, leather, and shearling.
  • New Prada Symbole collection: Prada has launched a new jewelry collection called Symbole, which features pieces inspired by nature and symbolism. The collection includes necklaces, bracelets, earrings, and rings.
  • New Prada Linea Rossa collection: Prada’s Linea Rossa collection, which is focused on sportswear, has released a new line of activewear called Linea Rossa Active. The line includes clothing, shoes, and accessories for men and women.
  • New Prada for adidas collaboration: Prada has collaborated with adidas on a new collection of sneakers and sportswear. The collection is inspired by the two brands’ shared history of innovation and style.
  • New Prada flagship store in London: Prada has opened a new flagship store in London’s Old Bond Street. The store is designed to be a welcoming and immersive space for customers to experience the Prada brand.
  • New Prada sustainability initiatives: Prada is committed to sustainability, and has launched a number of new initiatives in 2023, including a new sustainable fabric made from recycled nylon and a new program to collect and recycle used Prada products.
  • New Prada digital experiences: Prada is investing in new digital experiences for its customers, including a new e-commerce platform and a new virtual shopping experience.
  • New Prada social media campaigns: Prada is running a number of new social media campaigns in 2023, including a campaign to promote its new sustainability initiatives and a campaign to celebrate the 100th anniversary of the Prada Foundation.
  • New Prada celebrity partnerships: Prada has partnered with a number of celebrities in 2023, including Hunter Schafer, Emma Roberts, and Jung Ho-yeon. The partnerships are designed to reach new audiences and introduce them to the Prada brand.
  • New Prada charitable initiatives: Prada is supporting a number of charitable initiatives in 2023, including a program to support education for women and girls in developing countries and a program to support the environment.

Let’s now understand the target audience of Prada better with the help of a buyer persona.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 24, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.