Detailed SWOT Analysis Of Genpact

Updated on: Mar 16, 2024

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

Here, we will look at the SWOT analysis of Genpact.

Genpact is a global professional services firm that transforms businesses and shapes their futures through real-world experience in redesigning and running processes for hundreds of global companies.

The bank is growing and getting visibility due to its effective strategies and marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

If you’re as curious as we are about Genpact’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Genpact, but before that let us look at the company.

Digital Marketing Academic Challenge 2024 - DMAC

About Genpact

swot analysis of genpact

Genpact is a global professional services firm that transforms businesses and shapes their futures through real-world experience in redesigning and running processes for hundreds of global companies. With deep industry and functional expertise, leading talent, and proven methodologies, Genpact drives collaborative innovation that turns insights into action and delivers outcomes at scale.

By implementing Data-Tech-AI services to design, develop, and change their businesses, and by operating digitally enabled operations, they give their clients and their customers long-lasting competitive advantages. With a presence in over 30 countries, Genpact’s 115,000+ team members are enthusiastic about creating a world that works better for people.

Current news about Genpact

  • Genpact expects FY24 revenue to remain sluggish, FY23 growth slows to 4% – Genpact forecasts total revenue for Q1FY24 in the range of $1.108-1.114 billion representing a modest growth of 1.75-2.25%. The growth on a constant currency basis is projected in the range of 1.95% to 2.45%.

Services provided by Genpact

  • Digital Transformation Services
  • Analytics and Insights
  • Consulting Services
  • Finance and Accounting Services
  • Supply Chain and Procurement
  • Customer Experience Services
  • Risk and Compliance Services
  • IT Services
  • Human Resources Outsourcing

Competitors of Genpact

  • Accenture: Global consulting and professional services.
  • IBM Global Business Services: Integrated business solutions provider.
  • Cognizant: IT services and consulting.
  • Wipro: Global information technology, consulting, and business process services.
  • Capgemini: Multinational corporation providing consulting, technology, professional, and outsourcing services.

Buyer Persona of Genpact

Buyer’s Persona


Kushal Jilla




18 years




  • To narrow options quickly
  • Comfort to use
  • Convenience in handling
  • Save up and invest

Interest & Hobbies

  • Visit/Explore new places
  • Reading tech blogs and articles
  • Playing football
  • Surfing Instagram
  • Music and Cooking

Pain Points

  • Inconsistent information on social
    media channels.
  • Slow website and checkout process.
  • Poor UI/UX of the website.

Social Media Presence

  • Instagram
  • pinterest
  • Facebook
  • Tinder

SWOT Analysis of Genpact

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It is used as a tool to know and analyze the market position and general health of a business. It is extremely useful and is done by every old as well as a new business to determine the most effective future path.

Analyzing the external opportunities and threats may also help to know the necessary steps that could be taken to make provisions and develop strategies.


Strengths of Genpact

  • Global presence: Genpact Limited, a global company with over 90 delivery centers across 30 countries, leverages its diverse talent pool and global presence to provide a competitive advantage in the marketplace.
  • Broad range of services: The company offers a range of services including finance, accounting, procurement, supply chain, risk management, analytics, and digital transformation, catering to various industry verticals.
  • Industry expertise: Genpact has extensive domain expertise in a variety of industries, including banking and financial services, insurance, healthcare, retail, and manufacturing. This allows the company to offer specialized outsourcing services to clients in these sectors.
  • Technology & innovation: Genpact is leveraging technology to enhance its services and innovation, with a dedicated R&D center and investments in emerging technologies like artificial intelligence, blockchain, and robotic process automation.
  • Strong customer relationship: It has developed strong relationships with its clients by providing high-quality services and forming long-term partnerships. The company has a low customer turnover rate and is regarded as a reliable outsourcing partner.


Weaknesses of Genpact

  • Dependency on Key Client: Genpact’s revenue is heavily reliant on a few large clients, and any termination of these relationships could significantly impact the company’s finances.
  • Geographical concentration: Genpact’s North American market reliance makes it susceptible to regional economic fluctuations, potentially affecting revenue if the economy slows down.
  • Increased competition: Genpact is facing intense competition in the outsourcing industry, which could potentially lead to price wars and negatively affect its profit margins.
  • Operational risk: Genpact, an outsourcing service provider, is vulnerable to operational risks like employee errors, data breaches, and system failures, which could potentially damage its reputation and lead to financial losses.


Opportunities of Genpact

  • Emerging Markets: The company can capitalize on growing opportunities in emerging markets like China, India, and Brazil by diversifying its revenue streams and outsourcing services.
  • Technological Advancements: Genpact should invest in R&D to improve services and stay competitive. This will help the company create new solutions and offerings to meet the changing needs of its customers.
  • Brand building: It can enhance its brand by enhancing its marketing strategies and establishing a robust online presence, thereby attracting more customers and bolstering its market position.
  • Partnerships: It may explore acquiring or partnering with other businesses to expand its reach, access new markets, technologies, and talent, thereby enhancing its competitiveness and accelerating its growth.


Threats of Genpact

  • Intense Competition: It must maintain its market share in a competitive industry by focusing on differentiation and innovation to stay relevant.
  • Security :Genpact’s reputation and finances could be significantly impacted by a data breach or cyber attack in the digital age.
  • Technological changes: Company must adapt to the ever-evolving technological landscape and new innovations to maintain its competitive edge.
  • Currency fluctuation: As a global company, faces potential financial impact due to fluctuations in currency exchange rates, causing investor uncertainty.
Digital Marketing Academic Challenge 2024 - DMAC


Genpact is a global leader in professional services, focusing on digital transformation, analytics, and innovation. With a large workforce and multibillion-dollar annual revenue, it offers process redesign and optimization in consulting and IT. Despite competition from industry giants, Genpact’s deep industry expertise and commitment to collaborative innovation distinguish it. Operating in over 30 countries, it shapes the future of business.

If you liked the case study, you can read more such case studies of other famous companies.

Thank you for taking the time to read the case study, do let us know your thoughts in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts