Comprehensive Marketing Mix of Cadbury with Detailed 4Ps

Cadbury is a worldwide corporation, and our everyday self-treat, Dairy Milk is a chocolate brand manufactured by Cadbury. Cadbury produces a variety of chocolates and other goods that are offered in a number of nations across the world. 

In this blog, we will analyze the confectionery brand using the tool of the marketing mix of Cadbury. Covering the 4Ps of the marketing mix of Cadbury – product, price, place, and promotion, let’s find out how Cadbury claims their position as a globally recognized brand.

Before that let’s jump on how this brand came to life.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 6, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.