🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 12, 2024
Listen to this blog
Learn Digital Marketing for FREE
From the table above we can conclude that an ideal Nestle User is a busy working mom who is looking for convenient, healthy, and sustainable food options for her family.
Want to know about the digital marketing strategies of Nestle? Read a detailed analysis of the brand before moving on with marketing strategies.
Marketing mix
The 4Ps – Product, Price, Place, and Promotion, are what make up the marketing mix. It is an integral tool used to know a company’s marketing approach. This model aids us in gaining a broad knowledge of the company and the tactics it employs to advertise and sell its products to the general audience. Let’s go through the product mix of Nestle and the marketing mix of Nestle.​
Product
Nestlé product mix offers a wide range of food and beverage products, including:
- Baby food
- Breakfast cereals
- Confectionery
- Coffee and tea
- Dairy products
- Frozen food
- Health and nutrition products
- Pet food
- Prepared meals
- Sauces and dressings
- Water
Price
Nestlé follows a competitive pricing strategy, where the price of its products is similar to that of its competitors. However, Nestlé also offers value packs and discounts to make its products more affordable for consumers.
For example, Nestlé sells value packs of its popular cereals, coffee, and pet food products. Nestlé also offers discounts on its products through its website and social media channels.
Place
Nestlé’s product mix is available in a variety of retail outlets, including grocery stores, supermarkets, convenience stores, and online retailers. Nestlé also partners with foodservice establishments such as restaurants and fast food chains.
This allows Nestlé to reach a wide range of consumers, both through traditional retail channels and through the foodservice industry.
Promotion
The marketing mix of Nestlé uses a variety of promotional channels to reach its target customers, including television and radio commercials, print and digital advertising, social media marketing, point-of-sale promotions, and public relations and media outreach.
Nestlé is also known for its iconic advertising campaigns, which often feature celebrities and influencers. For example, Nestlé’s Nespresso coffee brand is endorsed by George Clooney.
Overall, Nestlé’s product, pricing, place, and promotion strategies are designed to reach a wide range of consumers and drive sales growth.
Additional examples
Here are some additional examples of Nestlé’s product, pricing, place, and promotion strategies:
- Product: Nestlé regularly launches new products and innovates its existing products to meet the changing needs of consumers. For example, Nestlé recently launched a new line of plant-based meat substitutes called Nestlé Harvest Gourmet.
- Pricing: Nestlé offers a variety of pricing options for its products, including value packs, discounts, and loyalty programs. For example, Nestlé offers a Nescafé loyalty program that rewards customers with points for purchasing Nescafé products. These points can be redeemed for rewards such as free products and gift cards.
- Place: Nestlé products are available in a variety of retail outlets, including grocery stores, supermarkets, convenience stores, and online retailers. Nestlé also partners with foodservice establishments such as restaurants, cafes, and vending machines. This allows Nestlé to reach consumers wherever they are, whether they are shopping for groceries, eating out, or on the go.
- Promotion: Nestlé recently ran a social media campaign to promote its new KitKat Senses range. The campaign featured videos of people experiencing different sensory sensations, such as the feeling of velvet and the sound of laughter. The campaign was designed to highlight the different sensory experiences that consumers can enjoy when eating KitKat Senses.
Nestlé’s product, pricing, place, and promotion strategies are effective because they are tailored to the needs of its target customers. Nestlé offers a variety of pricing options to make its products accessible to consumers with different budgets. Nestlé also makes its products available in a variety of retail outlets, so that consumers can purchase them wherever they are. And Nestlé uses a variety of promotional channels to reach its target customers and highlight the benefits of its products.
How does Nestle use digital marketing in their strategy
1. Search Engine Optimisation
Nestle has put a lot of effort into SEO.
As per Ubersuggest data, it ranks in India for 37,391 keywords as of September 2023. Its organic traffic is 257,375 sessions per month. The stats are low compared to their SEO performance in April 2023.
Here are some of their Search Engine Optimisation techniques :
Backlinks
Nestle gets backlinks from 419,196 unique domains. All this increases the Domain Authority of Nestle’s domain and helps it rank higher.
2. Social Media Marketing
Nestle is active on Instagram, Facebook, and Twitter. As of August 2023, it has 429k followers on Instagram, 11 million likes on Facebook and 290k followers on Twitter.
Let’s analyze how their posts are:
Highlighting their commitment to sustainability and social responsibility. Nestlé regularly shares news about their initiatives in regenerative agriculture, water conservation, and climate change mitigation. This helps to position Nestlé as a responsible and forward-thinking company.
Nestlé’s commitment to regenerative agriculture. This is a topic that is of increasing interest to consumers, and by sharing news about their efforts in this area, Nestlé is positioning themselves as a leader in sustainability.
Nestlé’s efforts to support regenerative agriculture. This is a continuation of the theme of sustainability that is evident in the first post.
The post announces the return of a popular plant-based product. This is likely to generate excitement among fans of the product and encourage them to try it again.
Overall, Nestlé’s marketing mix is effective in promoting their brand and engaging with consumers. By focusing on sustainability, creativity, and collaboration, Nestlé is able to reach a wide audience with their messages.
They share video content, such as cooking tutorials and interviews.
Nestlé’s YouTube channel primarily features long-form content such as interviews, The CEO Digest, such as the fireside chat between JPMorgan Chase CEO Jamie Dimon and Nestlé CEO Mark Schneider.
The channel also hosts discussions on social issues such as gender equality.
In addition, the channel publishes excerpts from Nestlé’s Investor Summit.
3. Event Marketing
In celebration of diversity and inclusion, KitKat Canada has partnered with Friends of Ruby for the second year in a row to launch a special edition KitKat Pride Bar. All proceeds from the sale of this limited-edition bar will be donated to provide mental health support and housing for 2SLGBTQIA+ youth.
4. Paid Advertising
- Television commercials: Nestlé is a major advertiser on television, and their commercials are often seen during popular shows and events. For example, Nestlé aired a commercial during the Super Bowl in 2023 that featured celebrities such as Serena Williams and Dwayne Johnson.
- Online advertising: Nestlé also advertises online, and their ads can be seen on websites, social media platforms, and search engines. For example, Nestlé may place ads on Google search results pages when people search for terms related to food or nutrition.
- Print advertising: Nestlé also advertises in print publications, such as magazines and newspapers. For example, Nestlé may place ads in food magazines or in newspapers during the holiday season.
- Product placement: Nestlé also pays to have their products placed in movies, television shows, and other forms of media. For example, Nestlé may pay to have their products featured in a popular television show.
- Sponsorship: Nestlé also sponsors events, such as sporting events and music festivals. Sponsorship allows Nestlé to associate their brand with these events and to reach a large audience. For example, Nestlé may sponsor the Olympic Games.
5. Cause marketing:
Nestlé also supports social causes, and they may use cause marketing campaigns to promote their products. For example, Nestlé may partner with a charity to donate a portion of the proceeds from the sale of a particular product to the charity.
Top Competitors of Nestle
Here’s the list of top competitors of Nestle:
- Parle:
- .PepsiCo:
- Coca cola:
- Mars:
- kraft foods
Buyers Persona:
Sarah Johnson
Chicago, Illinois
Occupation: Marketing manager
Age: 35 years
Motivation
Interest & Hobbies
Pain Points
Social Media Presence
Want to Know Why 2,50,000+ Students Trust Us?
Dive into the numbers that make us the #1 choice for career success
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.