A Sneak-Peek Into the Marketing Strategy of Parle

Parle Private Limited is an Indian food company that owns the famous biscuit brand Parle G. It is also known as the perfect tea companion for Indian families. The company is known for manufacturing biscuits with quality, nutrition, and superior taste. It has come a long way in the last 8 decades. 

In this case study, we’ll go through the marketing mix, the marketing strategy of Parle and its campaigns initiated by Parle, and its SWOT analysis. Let us begin the case study by learning more about Parle.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 3, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]