Marketing Strategy of ITC: In-Depth Analysis with SWOT

Introduction 

ITC, also known as India Tobacco Company Limited, is one of India’s oldest and finest conglomerates, having made fame on the back of its marketing efforts. It provides consumer goods, travel and hospitality, technology solutions, healthcare, and services to enterprises across industries. 

Marketing is one of the most important functions of a business, especially now in the current century where marketing innovation has sped up exponentially and adoption of these techniques can be a factor of make or break for the companies. Naturally, the demand for well-skilled digital marketers, well versed in strategizing using these modern tools is immense. IIDE provides training on digital marketing with a team of experts who all are veterans of the industry and helps students learn and strategize marketing efforts using these modern tools, to know more about this, click here.

This case study focuses on the marketing strategy of ITC. We will take a deep dive into the different aspects of its marketing strategy- which includes ITC’s marketing mix, marketing campaigns, digital marketing strategy and SWOT analysis.

Let us begin this case study with a brief overview of ITC.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]