Introduction
ITC, also known as India Tobacco Company Limited, is one of India’s oldest and finest conglomerates, having made fame on the back of its marketing efforts. It provides consumer goods, travel and hospitality, technology solutions, healthcare, and services to enterprises across industries.
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This case study focuses on the marketing strategy of ITC. We will take a deep dive into the different aspects of its marketing strategy- which includes ITC’s marketing mix, marketing campaigns, digital marketing strategy and SWOT analysis.
Let us begin this case study with a brief overview of ITC.