Case Study: Exclusive Marketing Strategies of Britannia

Renowned for its delectable biscuits and a powerhouse in the FMCG realm, Britannia stands as a shining example of ingenious marketing tactics. From its humble beginnings in 1892, where a mere investment of Rs. 295 sparked its journey in Kolkata, the brand has evolved into a colossal player in the biscuits market, boasting a staggering valuation of Rs. 12,400 crore today.

To sustain its massive presence in the Indian market, it employs some of the biggest digital marketing budgets in the country. To understand digital marketing and marketing campaigns better, in this blog we will take a deep dive into marketing strategy of Britannia to promote itself.

With no further ado, let us begin by learning more about the marketing strategy of Britannia.

Britannia Marketing Strategy

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 25, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]