Comprehensive SWOT Analysis Of Pepsi – Detail Explanation

About PepsiCo 

This SWOT analysis by PepsiCo shows us how the world’s second-largest food company is using its competitive edge to dominate the beverage and snack food industry.

Identify all major strengths, weaknesses, opportunities and threats affecting the company. It is a leading global food and beverage company with a complementary portfolio of exciting brands including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

Many of their food and snack products hold significant leadership positions in the food and snack food industry in the United States and around the world. In 2017, PepsiCo and The Coca Cola Company accounted for approximately 23% and 20% of the beverage category in the U.S. According to retail metering channel estimates, respectively.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 12, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.