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About PepsiCo
This SWOT analysis by PepsiCo shows us how the world’s second-largest food company is using its competitive edge to dominate the beverage and snack food industry.
Identify all major strengths, weaknesses, opportunities and threats affecting the company. It is a leading global food and beverage company with a complementary portfolio of exciting brands including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
Many of their food and snack products hold significant leadership positions in the food and snack food industry in the United States and around the world. In 2017, PepsiCo and The Coca Cola Company accounted for approximately 23% and 20% of the beverage category in the U.S. According to retail metering channel estimates, respectively.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 12, 2023
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.