Comprehensive Swot Analysis of Parle – World’s Most Sold Biscuits

Last time we saw the Marketing Strategies of Britannia, today let’s look at the SWOT Analysis of Parle.

Parle is one of India’s largest selling biscuit snacks and confectionery manufacturers in the country. It is one of the oldest companies in India and is still known for its products. Parle has a wide reach and a very loyal customer base.

The company can improve its marketing game and can opt for digital marketing. If you also want to learn about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will look at the SWOT analysis of Parle, but before that let’s have a look at the company overview.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.