The marketing strategy of Sinopec, a subsidiary of the world’s largest oil, refining, gas, and petrochemical conglomerate based in Chaoyang, Beijing, encompasses a wide range of activities. Sinopec’s operations include oil and gas exploration, refining, and marketing, with exports of Oil and Gas to various countries. The company is also involved in the production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products.
It manages the pipeline transportation of crude oil and natural gas and oversees the import, export, and agency business of natural gas, crude oil, petrochemicals, refined oil products, and other chemicals. Additionally, Sinopec extracts ethanol and several biofuels, such as biodiesel and green jet fuel, from spoiled vegetable oil.
The primary objective of Sinopec is to develop crude and petroleum products and to secure the top position among petroleum companies in China.
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Now we will look at the marketing strategy of the Sinopec group. Let’s have a look at it.