Extensive Marketing Strategy of Sinopec – With Detailed Overview

The marketing strategy of Sinopec, a subsidiary of the world’s largest oil, refining, gas, and petrochemical conglomerate based in Chaoyang, Beijing, encompasses a wide range of activities. Sinopec’s operations include oil and gas exploration, refining, and marketing, with exports of Oil and Gas to various countries. The company is also involved in the production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products.

It manages the pipeline transportation of crude oil and natural gas and oversees the import, export, and agency business of natural gas, crude oil, petrochemicals, refined oil products, and other chemicals. Additionally, Sinopec extracts ethanol and several biofuels, such as biodiesel and green jet fuel, from spoiled vegetable oil.

The primary objective of Sinopec is to develop crude and petroleum products and to secure the top position among petroleum companies in China.

So right now in this generation, we are well aware of the digital world where all products, companies, and industries showed upon the all using digital marketing so if you are interested in digital marketing, then 

You should definitely check out IIDE’s https://iide.co/digital-marketing-basics/ by the founder and CEO of IIDE  Karan Shah.

Now we will look at the marketing strategy of the Sinopec group. Let’s have a look at it.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]