Extensive Marketing Strategy of Groww – A Case Study

Previously we saw the Marketing strategy of Razorpay. In this article, we are going to see the Marketing strategy of Groww – one of the best online investment platforms where users can find the best mutual funds for them to invest their money without any difficulty.

Therefore, the main goal of this is to assist everyone in learning more about Groww’s success story, from its humble beginnings as a small investment company to its transformation into an institution that has made investing incredibly simple for millions of people.

The marketing strategy of Groww has contributed to its success. Given that it is an internet application, marketing on all other online platforms is crucial.

In this blog, we will look at the key Marketing strategy of Groww but before that let’s know some facts about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.