A Deep Dive into the Marketing Strategy of Razorpay

In the modern world, the Internet has given us access to various methods of banking and other payment services. Everyone now has access to superior technology, which has made it possible to streamline fundamental procedures. One such area where technical improvements have brought about significant changes in the finance business, including the banking and payments sectors. One of the banking platforms is “Razorpay”. In this blog, we will discuss the extensive marketing strategy of Razorpay.

The world has been introduced to the ideas of digital and online payments thanks to cutting-edge technology developments, which have also offered many advantages. The banking and financial industries have greatly benefited from these ideas. The era of complex and time-consuming financial transactions is long gone. To try to set up safe and simple online money transfers, this technique has been condensed to carrying out such transactions by swiping fingers.

Let us further gain more insights about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.