Business Model of Treebo Hotels: Mid-Tier Hospitality Leader

Last time we looked into the business model of Airbnb, the startup unicorn that took the world by storm. This time, we will be digging into the business model of Treebo Hotels.

Treebo Hotel is well-known for providing excellent facilities and services to their customers. Treebo Hotel is expected to make more money than ever before by 2021 and that is why the hotel chain is backed by well-known investors such as SAIF Partners and Matrix India Partners.

In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Treebo Hotel has had many ups and downs over the last four years, resulting in many layoffs and fortunes plummeting – forcing the company to adopt cutting cash burn and certain liabilities, as well as developing aggressive revenue-generating tactics. That’s why we will briefly discuss the business model of Treebo Hotels in this case study and learn more about how they survived and thrived.

Let us first start by learning more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.