Comprehensive Marketing Mix of Rolex – With 4Ps and Company Overview

Rolex is one of the most prestigious luxury watch and timepiece brands. It is not often that we witness advertisements on the brand, but it doesn’t lose its position in the market. 

Thus this makes us keen to know even with little marketing how it is progressing and not losing its market.

In this blog, we shall be discussing the marketing mix of Rolex in detail. Covering all the 4Ps strategies i.e price, product, place, and promotion.

Before we start with the marketing mix of Rolex let us know about Rolex as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 30, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]