The Marketing Mix Of Lifebuoy with Complete Explanations

Lifebuoy, dictator of hygiene is famously known for its sanitized products. The company has introduced a huge portfolio of products for its customers that will suit their needs. The products are safe to use on all skin types because the company has maintained the production process ever since. This has aided the company’s ability to keep its customer base.

In this case study, we will be discussing the marketing mix of Lifebuoy by analyzing its product, price, place, and promotion strategy of the company.

Before diving into the main segment, let’s have a quick overview of Lifebuoy as a company. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.