Extensive Marketing Mix of Dettol with 7Ps Explained in Detail

Marketing Mix is the integration of various elements such as product, price, people, promotion, process, place and physical evidence in a way to ensure maximum achievement of long term objectives of a company and gain a competitive edge. Marketing mix strategies are dynamic due to the dynamic market. A successful marketing mix ensures the success of a company.

Before we dive into the Marketing Mix of Dettol, let’s get to know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]