Extensive Marketing Strategy of Great Eastern Shipping

Introduction

Previously, we learned in detail about the marketing strategy of an interesting brand, Cochin Shipyard. In this article, we are going to take a close look at the marketing strategy of Great Eastern Shipping, India’s largest private-sector shipping company.

The objective is to help you gain insights into Great Eastern Shipping and how it became India’s largest private-sector shipping company and evaluate the marketing strategy of Great Eastern Shipping.

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In this blog, we will fully cover the marketing strategy of Great Eastern Shipping. But before that, let us start by learning the company’s story, and its target audience.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]