Marketing Strategy of Doubtnut: Ed-Tech Startup Insights

A marketing strategy is a plan of action that is designed specifically to sell a product or service. Marketing strategies, hence, serve as a very important aspect in not only the sales of a product or service but also the brand and reputation of the company. The concerned product must be targeted towards the right group of people, through the most efficient mediums provided.

Hence, marketing strategies include target audience, marketing mix, promotional strategies, social media influence among other things.

The marketing strategy of Doubtnut is considerably important to analyze since it helps start-ups and new businesses to understand how they must define their target audience and what tools and strategies would help to reach them better. Along with this, they would also introspect how to have a respectful stand against other competitors.

This blog, hence, will give a detailed explanation of the marketing strategy of Doubtnut. But first, let us know more about the company itself.

About Doubtnut

Doubtnut is an Indian educational platform and was established in 2017 by IIT Delhi alumni Tanushree Nagori and Aditya Shankar. Its headquarters is located in Gurugram, Haryana. Doubtnut is available as an app on the Google Play Store and can also be accessed through its official website. 

The unique selling point (USP) of the app, the feature that it introduced, was that the application used image recognition technology to provide math and science solutions to its users. When users provide the image of the problem they are unable to solve, Doubtnut scans and matches the query with its database to find the relevant solution. If it does not possess the answer to the query, it directs the user to ask one of its experts, who then provide and explain the solution back to the user.