Extensive SWOT Analysis of Volvo – Detailed Company Overview

Updated on: Sep 3, 2023
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We previously examined the SWOT Analysis of Mercedes-Benz , a leading motor manufacturing company. In this article, we’ll take a close look at the SWOT Analysis of Volvo, its competitor.

VOLVO is a Swedish automotive manufacturer of luxurious cars and vehicles. It is on the top of the world’s leading manufacturers of vehicles like trucks, buses, construction equipment, etc the Volvo group has production in 18 countries and sells its products in approximately 190 countries worldwide. 

Having a successful and strong market presence is what helps a company like Volvo be recognized in the industry. Marketing as a concept fluctuates with time and trends of the standing generation. If you are interested in today’s successful marketing strategies, check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah, to learn more about today’s successful marketing. 

In this case study, we will learn about the SWOT Analysis of Volvo which will give us insight into its successful business operations. Before we begin the study on SWOT Analysis of Volvo, let us learn more about Volvo, its founding, products, financial status, and opponents.

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About Volvo 

SWOT Analysis of Volvo

Volvo is a Swedish company that is an automotive manufacturer. It manufactures luxury vehicles like cars, trucks, and more. It was founded in the early 1900s and headquartered in Gothenburg, Sweden. 

Volvo was built on the principle of safety. The firm was established as a wholly-owned subsidiary of SKF. Volvo is one of the leading proponents of self-driving cars. Uber said on November 20, 2017, that between 2019 and 2021, it will acquire up to 24,000 Volvo cars built to accommodate driverless technology. Volvo Car Corporation was once a subsidiary of Ford Motor Company, but it was sold in 2018 to help the company recover from its losses.

Volvo automobiles have traditionally been advertised as safe, with marketing efforts emphasizing the company’s long-standing reputation for solidity and dependability. In new Volvo automobiles, high-tech safety measures are standard equipment. Early in 2021, the firm said that by 2030, it will no longer offer fossil-fuel-powered automobiles, instead opting for electric vehicles.

Quick Stats on Volvo
Founder Assar Gabrielsson, Gustaf Larson
Year Founded 1927
Origin Gothenburg, Sweden
No. of Employees 96,194
Company Type Public
Market Cap 449.52 billion
Annual Revenue 473.479 billion kr (2022)
Net Profit 32.969 billion kr (2022)

Products of Volvo

Following are the products and services sold and produced by Volvo – 

  • Trucks 
  • Buses
  • Construction equipment 
  • Marine & Industrial engines
  • Financing services

What’s new with Volvo

Check out some current news about Volvo:

  • Volvo Set To Launch C40 Recharge On September 4, 2023.
  • Truck maker Volvo’s quarterly profit surges beat estimates. Truck makers have for a few years now kept a tight lid on order books, aiming to avoid excessive lead times amid global shortages of key components.

Target Audience of Volvo

Men and women between the ages of 25 and 59 who intend to purchase new vehicles (SUVs) and who have interests in active lifestyles and sports like cycling, running, and fitness.

Here is the buyer persona of Volvo:

Buyer’s Persona






30 years


Marketing Expert


  • Safe, reliable transportation.
  • Innovation, sustainability, quality.
  • Comfortable, premium driving.
  • Modern lifestyle alignment.
  • Eco-friendly, advanced options.

Interest & Hobbies

  • Photography, creativity (possibly).
  • Industry conferences, events.
  • Cultural events, festivals.
  • Occasional outdoor activities.

Pain Points

  • Reliable, cost-effective transport.
  • Vehicle options.
  • Automotive trends

Social Media Presence

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter

Now that we have got insights about the company and its business. Let us move further to study the SWOT Analysis of Volvo.

SWOT Analysis of Volvo 

SWOT Infographics - SWOT Analysis of Volvo | IIDE

By reading the following SWOT analysis of Volvo you will find out what are the various factors which are responsible for the success of this firm and factors which can be dynamic and game-changing in the future.

1. Strengths of Volvo

The strengths of an organization are internally driven factors that put the company in the renowned position it is. Following are the strengths of Volvo –

  • Diversified portfolio – Volvo has its operation in six business segments which consist of cars, trucks, construction equipment, Volvo Penta, busses, and customer finance. Volvo is very well balanced with the balanced portfolio of its products and generates balanced revenues.
  • Strong market position – Volvo is the market leader for most of its segments. Volvo has a strong position throughout the world due to its continuous expansion and use of modern technology. Specifically, in the truck segment, the market share is more than 20% which is the highest for any of its segments. Volvo also leads in the buses and construction equipment. 
  • Strong research & development Volvo has given huge importance to its research and development and has a strong focus on it. They have put huge amounts into research and development.  Having a great R & D team gives you an edge over competitors’ products and it helps us to stay in the race and innovate ourselves.
  • Reliable brand – As a brand, Volvo is one of the most reliable and trusted brands in the world. They have a reputation for making the world’s safest cars and trucks and are having dominance with NHTSA’s 5-star safety rating. The way Volvo cares for its customers by inventing a three-point seat belt is highly appreciated by people.

2. Weaknesses of Volvo

Weaknesses are internal factors that place the company at a disadvantage compared to its competitors. Following are the weaknesses of Volvo –

  • Product recall –  There are many products of Volvo which have been recalled by the company in recent years. thus has affected the brand image of Volvo and has created a bad impact on the brand name of Volvo. For eg, in 2014,2015 the vnl models were recalled because of the default in their panels. Such things can create a negative impact on the brand hence precautions must be taken in advance.
  • Declining margins – The operating income of Volvo has been declining for a few years now. Even though there is growth in revenues the growth in the profit margins is less or even nil at some point in time. The company has continuously lost margins in the past three years continuously. such a decline in margins increases the worry for shareholders.
  • Competitors – There are a lot of competitors in the automation industry. Some of the competitors to the Volvo Group are General Motors, Tata Motors, Tesla, Kia Motors, etc. Volvo faces tough competition in all of its segments which forces them to do product competition. Hence Volvo always has to innovate themselves and keep their prices lower than competitors. The Volvo group always face tough competition and hence which leads to low profit margins which is one of the biggest weakness they face.

3. Opportunities for Volvo

Opportunities are external factors that the company can potentially benefit from when recognized. Following are the opportunities Volvo can avail –

  • Electric cars – Electric cars are the future of the automation industry. After huge demand for Tesla cars and the public’s concern towards sustainability can be a huge opportunity for electric vehicles. Volvo has already started its research and development and they are soon to launch their e-cars at a reasonable price. This can make Volvo a huge success and create more opportunities for them.
  • Growing global freight sector – There has been a growth in the global road freight sector in value as well as size in the past few years. The sector is about to grow 6% cagr in the next 5 years as expected by analysts. Volvo creates trucks and it is the market leader in that segment worldwide. They can take huge advantage of this situation.
  • Strong outlook – The road freight sector is about to grow 6% cagr in the next 5 years as expected by analysts. Especially in the Asia-Pacific region, the truck market has shown tremendous growth in recent years. Volvo will have a positive impact due to this demand in the future.
  • Improving global construction industry – The construction industry has shown great growth in the last few years, even though impacted by pandemics the construction industry has improved largely. It is growing at the rate of 10.3% cagr. In emerging countries, the infrastructure expenditure is expected to be high.

4. Threats to Volvo

Threats are external factors that a company should be aware of to hold its status in the market. Following are threat factors from the SWOT Analysis of Volvo –

  • Price wars – Internal competition with competitors causes price wars. Volvo faces tough competition in all of its segments which forces them to do product competition i.e. fighting for a better quality of product or service, which at times leads to price competition. Hence Volvo always has to innovate themselves and keep their prices lower than competitors.
  • Strict environmental-related laws – The automation industry faces huge criticism from environment preservation NGOs and other people. People criticize them for increasing pollution due to the use of cars and methods used for producing such cars. Different countries have different laws. What is legal in one country might not be legal in another country.
  • Increasing prices of fuel – The prices of fossil fuels like petrol, diesel, etc have increased very high. This doesn’t allow the majority of people to use their vehicles in the way they used to before and hence they avoid using their bikes, and cars, which leads to a decrease in sales of vehicles. Hence increase in the prices of fuels is a threat to Volvo.
  • Currency fluctuations – Volvo operates globally in many countries and hence it receives many kinds of currencies. All currencies are not stable and some are unacceptable due to fluctuations in their value. Volvo accepts Swedish Konner and US dollars creating fluctuations in their total value.

Before we conclude the Study on the SWOT Analysis of Volvo. Here is a list of some of the competitors of Volvo:

Competitors of Volvo

  • BMW: Bayerische Motoren Werke AG or BMW as it is known around the world, is a German luxury automobile manufacturer. The company was established in 1916, with headquarters in Munich, Germany. The company started out as a motorcycle and heavy-duty aircraft engine manufacturer, later diversifying into automobiles as well.
  •  Audi: Audi, a German brand, has been rooted steadfastly in the luxury car market since 1932, with a vision to become a premium brand worldwide. Audi automobile manufacturer from Germany focused on designing and manufacturing cars with a huge market of luxury vehicles around the world.
  • Mercedes Benz: Mercedes Benz is a German automobile manufacturer that deals in luxury cars, buses, and trucks. Its headquarters is in Stuttgart, Germany. Founded in 1926 by Karl Benz and Gottlieb Daimler, Mercedes-Benz has come a long way in establishing itself as one of the top luxury brands in the world.
  • Toyota: In the year 1937, Kiichiro Toyoda founded Toyota in Toyota, Aichi, Japan as a Japanese automotive firm manufacturer. Toyota Motor Corporation products include Automobiles, Luxury Vehicles, Commercial Vehicles, and Engines. Owing to their innovative hybrid and environmental technology, they are the leaders in the automotive industry.

With this, we come to the conclusion of the SWOT Analysis of Volvo. In the following section, let’s briefly summarise the takeaways of this case study.

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Volvo group has been generating positive numbers in its revenues the past few years but now their profit margins have reduced. They need to expand and develop more vehicles with sustainable energy. Some main concerns for Volvo are its competitors, expansion, and sustainability, but with predetermined strategies and proper execution, they can lead the market

Additionally, in light of their marketing, they must begin adapting a strong digital presence. It is so important to have digital marketing skills in today’s digitalized world, since not only is it cost-effective, but has a larger audience reach. 

Being a part of the marketing team in renowned companies like Volvo requires expert skills. Acquiring that right and professional knowledge is hence vital. IIDE offers training in certain Digital Skills – Check out IIDE’s short-term certification courses include courses on SMM, Media Planning, Search Engine Optimization, email marketing, and more, in the span of 5 days.

If you liked the exclusive SWOT analysis of Volvo, find more such insightful case studies on our IIDE Knowledge portal.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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