Latest Case Studies

CRED is an Indian fintech platform that rewards users for timely credit card bill payments while offering exclusive benefits and experiences. Positioned as a premium, members-only brand, CRED targets high-credit-score individuals and differentiates itself through unconventional, culturally relevant marketing. The brand focuses on premium positioning, quirky ads, and viral moment marketing to crack top-of-mind recall. Its association with high-visibility events like the Indian Premier League (IPL) and hilariously unexpected celebrity ads has helped it gain brand recall in a crowded market. CRED leverages a strategic omnichannel presence through TV campaigns, social media, influencer marketing, viral ad films, content marketing, SEO, celebrity endorsements, PR, and word-of-mouth strategies. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Angel Manthanam, a current student in IIDE's PG in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Angel Manthanam to send a quick note of appreciation for her fantastic research she'll appreciate the kudos!

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Mahindra aims to transform its brand image from rugged and utility-focused to modern, tech-driven, and aspirational, while catering to both rural and urban Indian audiences. The company faces intense competition from global and domestic automakers, rising expectations around technology and electric mobility, and the challenge of delivering on strong marketing promises through consistent on-ground service. To address these challenges, Mahindra uses an integrated multi-channel marketing strategy. This includes digital platforms (SEO, social media, paid ads, YouTube), traditional media (TV, print, outdoor), pre-launch teaser campaigns, experiential initiatives like Mahindra Adventure, influencer and celebrity collaborations, e-commerce and app-based touchpoints, and purpose-driven CSR efforts to build awareness, drive bookings, and strengthen long-term brand trust. The research and analysis for this piece were conducted by Aanshik Agarwal, a student of IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). You can connect with him on LinkedIn to appreciate his work.

Meesho’s marketing strategy leverages social commerce, digital advertising, influencer marketing, referral programs, and localized regional campaigns to connect with value-conscious consumers and aspiring resellers across India. It focuses on empowering small sellers especially women and first-time entrepreneurs by enabling them to sell products through social platforms like WhatsApp and Instagram, while positioning Meesho as an affordable, trust-driven e-commerce solution for Tier-2 and Tier-3 markets. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tushar Gaikwad. He is a current student in PG in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Tushar Gaikwad to send a quick note of appreciation for her fantastic research. He'll appreciate the kudos.

Colgate India’s marketing strategy has positioned it as a leader in the oral care market, with a market share of over 50% as of 2025. Facing slowing demand, herbal competition, and consumer confusion, Colgate focused on premiumization and digital campaigns to engage consumers. The brand launched parenting-led campaigns to build trust and expanded its e-commerce presence to meet the needs of modern consumers. Colgate’s strategy heavily relies on digital marketing, particularly social media and influencer campaigns, while maintaining its strong retail presence. This integrated approach combines tradition with innovation to enhance loyalty, address affordability, and solidify Colgate’s place as a trusted oral care brand.

Bharat Sanchar Nigam Limited (BSNL) is India's government-owned telecom giant, positioning itself as the trusted network for rural and semi-urban Bharat amid private sector dominance. Its strategy emphasizes affordability, wide coverage, and indigenous tech upgrades. Key channels include digital apps, social media, regional TV, print ads, and hyper-local rural campaigns. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tanmay Gurav, a current student of IIDE’s PG Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to him Tanmay Gurav and share a note of appreciation.