Latest Case Studies

Mahindra aims to transform its brand image from rugged and utility-focused to modern, tech-driven, and aspirational, while catering to both rural and urban Indian audiences. The company faces intense competition from global and domestic automakers, rising expectations around technology and electric mobility, and the challenge of delivering on strong marketing promises through consistent on-ground service. To address these challenges, Mahindra uses an integrated multi-channel marketing strategy. This includes digital platforms (SEO, social media, paid ads, YouTube), traditional media (TV, print, outdoor), pre-launch teaser campaigns, experiential initiatives like Mahindra Adventure, influencer and celebrity collaborations, e-commerce and app-based touchpoints, and purpose-driven CSR efforts to build awareness, drive bookings, and strengthen long-term brand trust. The research and analysis for this piece were conducted by Aanshik Agarwal, a student of IIDE’s Post Graduate Programme in Digital Marketing (May 2025 batch). You can connect with him on LinkedIn to appreciate his work.

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Lux is one of Unilever’s most iconic beauty soap and body wash brands, present in 100+ countries and especially strong across Asia, the Middle East, Africa, and Latin America. In 2023, Lux delivered double‑digit growth within Unilever’s skin cleansing portfolio, propelled by its ProGlow technology bars and premium body wash push. This SWOT analysis helps entrepreneurs and business students decode how a century‑old “beauty soap of the stars” remains relevant in 2026. Before diving into the article, I would like to inform you that Atul Jain conducted the research and initial analysis for this piece. He is a current student in the IIDE in Online Digital Marketing course , June Batch 2025. If you find this article helpful, then feel free to reach out to Atul Jain to send a quick note of appreciation for her fantastic research. He will appreciate the kudos!

Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.  What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse? This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.

AT&T stands as America's largest telecommunications provider, delivering wireless, broadband, and media services to 250+ million connections. It maintains market leadership with 2025 revenues projected near $122 billion, powering connectivity across the U.S. How will 5G and streaming shape AT&T's future dominance? This SWOT analysis of AT&T examines its strengths, weaknesses, opportunities, and threats in 2026 and helps students, marketers, and business enthusiasts understand how the brand competes, adapts, and positions itself in today’s telecom landscape. The insights shared here can also help you apply similar strategic thinking to real-world brands and businesses.

LTIMindtree is an Indian multinational IT services and consulting company that was formed when L&T Infotech (LTI) and Mindtree merged in 2022. Think of it as two strong tech players coming together to build a bigger, more capable force. Today, LTIMindtree is among India’s leading IT services companies, helping businesses worldwide with digital transformation, cloud solutions, and AI-driven technologies. In a world where AI is booming, automation is speeding up, and global tech dynamics are constantly shifting, understanding where LTIMindtree stands is important. Whether you’re a student, entrepreneur, or tech professional, this SWOT analysis gives you a clear picture of the company’s strengths, challenges, and growth potential as we move into 2025. Headquartered in Mumbai, LTIMindtree works with clients across the globe, offering everything from consulting and cloud services to enterprise and AI solutions, making it a trusted partner for companies going digital.