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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
How Airbnb's Business Model Works: No Properties, Billions in Revenue & the Secret Behind Its Success
Airbnb started with an air mattress and a spare room. Today, it is one of the most recognisable travel brands in the world, operating across 220 countries without owning a single property. In 2026, it is pushing well beyond accommodation into a full travel lifestyle platform. So how exactly does Airbnb make money and keep growing? For entrepreneurs and business students, this model is one of the clearest examples of how to build big without owning much.
Aditya Shastri
Jun 10, 2026
Uber Business Model 2026: How It Works & Makes Money
You've used Uber. We all have. But have you ever stopped and thought, wait, how does this company actually make money? It doesn't own cars. It doesn't hire drivers. It doesn't even have a single parking lot. Yet somehow, it made $43.98 billion in 2024. That's not luck. That's one of the smartest business models ever built. And once you understand how it works, you'll start seeing it everywhere in Swiggy, in Airbnb, in every app that connects two people and takes a cut in the middle. So let's break down the business model of Uber.
Aditya Shastri
Jun 9, 2026
Marketing Strategy of Nike 2026: When the World's Biggest Sports Brand Had to Rethink Everything
For 30 years, Nike's marketing playbook was untouchable, with the biggest athletes, the most inspiring campaigns, and a brand that sold aspiration better than anyone. Then came FY2025 revenue down 10%, digital sales down 20%, China collapsing, and a returning CEO trying to undo 3 years of strategic mistakes. Nike is still the world's most valuable sports brand, but the cracks are real.
In this case study, we break down Nike's complete 2026 marketing strategy how it uses athlete endorsements, emotional advertising, direct-to-consumer channels, social media, and India-specific campaigns to stay relevant. More importantly, we examine what stopped working and what the reset actually looks like for one of the most studied brands in marketing history.
Aditya Shastri
Jun 9, 2026
Red Bull's Marketing Strategy in 2026: How a Can Became a Culture
Red Bull's marketing strategy in 2026 centers on experiential marketing, owned media, and athlete-driven content rather than traditional advertising.
As the world's leading energy drink brand, Red Bull has built its global identity around adrenaline, adventure, and peak performance. Their most powerful marketing channels include the Red Bull Media House, event ownership like Red Bull Flugtag and Formula 1, influencer and athlete partnerships, and a dominant presence across YouTube, Instagram, and Twitch.
Aditya Shastri
Jun 8, 2026
LinkedIn Marketing Strategy 2026: How the World's Largest Professional Network Keeps Growing
LinkedIn started as a simple online resume in 2003. Today it is the world's largest professional network 1.3 billion members, $17.81 billion in annual revenue, and the single most powerful platform for B2B marketing on the planet.
In India alone, 150 million professionals use it, the second-largest user base in the world. But what makes LinkedIn's own marketing strategy so effective? How does a platform that charges premium ad rates still deliver 2x higher conversion rates than its competitors? And how does it keep growing at 70 million new members every year? This case study breaks down LinkedIn's complete 2026 marketing strategy from SEO and content to B2B advertising and AI-powered features.
Aditya Shastri
Jun 8, 2026
Exploring Nike’s Business Model in 2026: How It Innovates and Captures Market Leadership
Nike's business model is built on innovation, strong branding, and customer engagement. This strategy allows them to offer high-quality athletic gear while maintaining strong profit margins and market dominance.
Nike achieves this by optimising its supply chain, leveraging global distribution networks, and focusing on cutting-edge technologies. The secret to its success lies in continuous product innovation and strategic marketing.
Aditya Shastri
Jun 6, 2026
In-Depth Marketing Strategy of Zee Entertainment Limited
Zee Entertainment Enterprise Limited is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.
So today in this case study we are going to understand the marketing strategy of zee entertainment Limited, its marketing mix along with its SWOT analysis. So without any further ado, let’s start by understanding the Zee company.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Jun 5, 2026
4 Best Reddit Marketing Strategies for Brands
Reddit- “The Front Page of the Internet” is a growing family of millions of people sharing the things they care about. Every day millions of people all over the world post, vote, and comment in the community which is organized around their interests.
Thus, In this blog, we have assembled the 4 Best Reddit Marketing Strategies for Brands that can be used in 2021.
We all know that the audience also exists on the website, so one question that surely comes to our mind is “Should we use Reddit?” To be honest, any social media website’s basic rule is to possess an outsized amount of engagement together with your audience.
The platform not only helps the brand to be successful but also allows it to build an engaging online presence very efficiently.
So, this blog focuses on types of content to post, marketing strategies to be used by the brand, and many more on Reddit. So let’s start by understanding more about Reddit in the coming section.
Aditya Shastri
Jun 5, 2026
In Depth Marketing Strategy of Truist – In-Depth Analysis
Truist Financial Corp (Truist Financial) is a financial holding company that offers retail and commercial banking products and related financial solutions through subsidiaries.
Its retail banking portfolio includes asset management, loans and mortgages, insurance, investment brokerage, online banking, retail deposits, payments, wealth management, and SMS banking.
We will learn the entire marketing strategy of Truist by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Also do check out IIDE’s 4-Month Digital Marketing Course to learn more.
Aditya Shastri
Jun 5, 2026
Comprehensive Marketing Strategy of HCL | IIDE
HCL Technologies is a dominant Information Technologies giant with its roots in India. It is a multinational company that specializes in information technology and consulting services.
HCL technologies made it to the Forbes Global list. It has managed to maintain an impressive annual revenue of $10 billion and has a net worth of 21 billion dollars.
In this blog, we will understand the marketing strategy of HCL incorporating its marketing mix and competitor analysis. Let us understand the origins of HCL.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Jun 5, 2026
SWOT Analysis of Jindal Stainless 2026: From Hisar to Global Steel Powerhouse
Jindal Stainless didn't just build a steel plant; it built an industry. When O.P. Jindal set up India's first stainless steel manufacturing unit in Hisar back in 1970, the country was importing almost all of its stainless steel needs. Five decades later, the company he founded now produces over 1.9 million tonnes annually, commands a market cap of over Rs 28,000 crore, and exports to 130+ countries across six continents.
But being India's largest stainless steel manufacturer in 2026 is not the same as being untouchable. Chinese overcapacity is flooding global markets, raw material costs are climbing, and domestic competition is intensifying - this SWOT analysis.
Before diving in, the research and initial analysis for this piece were conducted by Ashmita Sharma, a current student in IIDE's Online Digital Marketing Course, November Batch 2025.
If you find the article interesting, feel free to connect with and send Ashmita Sharma a note of appreciation for her fantastic research work.
Aditya Shastri
Jun 5, 2026
Exploring Amazon’s Business Model in 2026: How It Blends Retail, Cloud & Ads to Dominate Globally
Amazon started as an online bookstore in 1994. Today it is a $638 billion global empire and the secret behind that growth is one of the most studied business models in the world. This case study breaks down Amazon's complete business model how it generates revenue across retail, AWS, advertising, and Prime, how it prices its services, who its real customers are, what its value proposition is, and how it keeps reinventing itself year after year. You will also get the latest 2025-2026 updates on Amazon's next big moves. If you want to understand how modern business models are built to scale this is exactly where to start.
Aditya Shastri
Jun 5, 2026
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