Latest Case Studies

Ducati is an Italian motorcycle brand that produces and sells high-end motorcycles. A brand is known for its elegant appearance, great styling, and superior performance all around the world. The Lamborghini group is owned by Volkswagen, and Ducati is part of that group. They are also racing bike masters who perform admirably. But first, let’s discover more about the company before diving into its SWOT Analysis. An online digital marketing course helps you understand digital platforms.

The company Costco was the fifth-largest retailer in the world as of 2020. Costco is an American multinational company that operates a series of member-only retail stores. Costco is one of the largest world retailers of organic foods, prime beef, wine, and rotisserie chicken, etc. Its service is available in the United States, United Kingdom, Canada, Australia, Japan, Mexico, Taiwan, Spain, China, South Korea, France, and Iceland. To understand the company’s business pattern and to recommend a solution, we need to compute the SWOT analysis of Costco. The SWOT analysis of Costco will help to have an insight into the past strategies of the company and to plan the future strategy. It examines the internal as well as external factors that are relevant to the business. You can learn marketing fundamentals through an online digital marketing course. Costco’s SWOT analysis addresses the most significant issues that a company should take into account while forming the futuristic strategy formulation that will contribute to Costco’s good position in the global retail market.

The original title of the most popular home rental company is “Air bed and breakfast”. It is none other than Airbnb. The company is the world’s most popular accommodation website valued at over $35 billion as of 2019. Being the largest known brand in the world and serving for more than a decade, Airbnb has come a long way by facing all the ups and downs in the business. This SWOT Analysis of Airbnb focuses on explaining the strengths, weaknesses, opportunities, and threats. So let’s start by learning more about Airbnb.  Many learners prefer a bachelor’s in digital business for industry exposure.

Sunsilk’s marketing strategy highlights how a legacy brand regained relevance with young women by blending science-backed haircare with culture-led digital experiences like Sunsilk City and the #Bouncenatyam challenge. A social-first funnel and quick-commerce partnerships drove strong engagement and sales, while gaps such as no owned customer data, missed search intent, and reduced appeal among older audiences point to areas for improvement. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Vinay Gajjelli. He is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Vinay Gajjelli to send a quick note of appreciation for him fantastic research. He'll appreciate the kudos!

Spotify leads audio streaming with  751 million monthly active users (MAUs) worldwide as of Q4 2025. It positions itself as an AI-powered cultural utility blending music, podcasts, and audiobooks.  Key marketing channels include social media virality through Spotify Wrapped, algorithmic playlists like Discover Weekly, influencer partnerships, email notifications, and app integrations with devices like Tesla and Uber. These drive retention and premium upgrades in a competitive landscape. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Khanak Gupta, a current student of the IIDE’s Postgraduate Program in Digital Marketing (May 2025 batch).  If you found this article interesting, please feel free to reach out to Khanak Gupta with a brief note of appreciation. She will truly value your feedback.

The marketing strategy of Relaxo Footwear centers on massive reach, deep relevance, and instant availability across channels. It masterfully blends television's mass appeal with expanding digital presence on Instagram, YouTube, Google Ads, and quick-commerce platforms like Blinkit. Yet the brand faces pressure to accelerate digital engagement, Gen Z relevance, and e-commerce conversion rates to match competitors' dominance in India's evolving 2026 footwear market. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Zeel Doshi. She is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Zeel Doshi to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

In this blog, we are going to understand an overview of the marketing strategy of JM Financial Company. JM Financial is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management. The objective of this blog is to help you gain insights into JM Financial. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah. We will learn the entire marketing strategy of JM Financial by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence. 

Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines. It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company. Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is. Learning through an MBA in digital marketing helps you stay industry-ready.

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

The Aditya Birla Group is a global conglomerate that is a member of the Fortune 500 and the credit goes to the marketing strategy of Aditya Birla Group. The Group is built on a strong foundation of stakeholder value creation, which is supported by an extraordinary force of over 140,000 employees representing 100 nationalities.  With over seven decades of responsible business practices, their companies have grown into global powerhouses in a variety of industries, including metals, pulp and fibre, chemicals, textiles, carbon black, telecommunications, and cement. Overseas operations in North and South America, Africa, and Asia now account for more than 50% of Group revenue. The majority of Aditya Birla Group’s success can be attributed to its marketing strategy.  Marketing is one of the most important functions of a business because it engages in promotion and marketing activities such as market research and advertising for products or services. This is especially true in today’s context where marketing innovation has accelerated exponentially and adoption of these techniques can be a make or break factor for companies. In this case study, we will examine the marketing strategy of Aditya Birla Group, including its digital presence, advertising campaigns, and SWOT analysis. So, without further ado, let’s get to know Aditya Birla Group as a company. You can learn automation techniques through AI courses online.

Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think  Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy.  An MBA in digital marketing is a great option for professionals looking to upskill in today’s competitive market. About Walmart Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations. The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach.  According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer.  What’s new with Walmart? Here’s what was buzzing around Walmart recently: Walmart Plus Week 2023: Walmart Plus Week is a week-long sales event for Walmart Plus members, with exclusive discounts on a wide range of products. Walmart GoLocal: Walmart GoLocal is a delivery service that delivers groceries and other items from Walmart stores to customers’ doorsteps. Walmart Drone Delivery: Walmart is testing drone delivery for groceries and other items in select markets. Walmart InHome Delivery: Walmart InHome Delivery is a service that delivers groceries and other items directly to customers’ refrigerators. Walmart Health & Wellness: Walmart is expanding its healthcare offerings, including opening new Walmart Health centers and offering more telehealth services. Walmart Financial Services: Walmart is expanding its financial services offerings, including offering more banking and lending options. Walmart Advertising: Walmart is expanding its advertising platform, offering businesses more ways to reach Walmart customers. Walmart Marketplace: Walmart Marketplace is a third-party marketplace where sellers can sell their products on Walmart.com. Walmart Fulfillment Services: Walmart Fulfillment Services is a service that helps businesses fulfill their online orders. Walmart eCommerce: Walmart is investing in its eCommerce business, including expanding its online selection and improving its delivery options. Walmart Sustainability: Walmart is committed to sustainability, and is working to reduce its environmental impact and operate more sustainably. Walmart's hypermarket model has inspired retail chains across the world, including India's own Big Bazaar. See how it stacks up in the Marketing Mix of Big Bazaar. Let’s now understand the target audience of Walmart better with the help of a buyer persona.

Prada, an Italian luxury house of fashion, was discovered by Mario Prada in 1913. Globally, known for selling its products related to fashion right from clothing to leather handbags to accessories, shoes, perfumes, etc. It is considered to be a luxury fashion brand not only in India but also worldwide. In this blog, we shall learn about the marketing mix of Prada including its 7Ps, but before diving into it, let’s learn more about the company first. Many professionals pursue an MBA in digital marketing to switch careers successfully.