Latest Case Studies

McDowell's No.1 is one of India's most recognised liquor brands. Even people who have never bought it know the name. Owned by United Spirits Limited and backed by Diageo, it enjoys massive distribution and decades of trust. But consumer behaviour has changed. Today's buyers care about image, premium experiences, and aspirational brands. So the question is: Can McDowell's evolve with the market, or is it relying too much on past success? Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Ayushi Arora. She is a current student in IIDE's PG Program in Digital Marketing and Business Strategy, August Batch 2025.  If you found this helpful, feel free to reach out to Ayushi Arora to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

Here, we will look at the SWOT analysis of United Arab Bank. The United Arab Bank was established in 1975 and is based in the United Arab Emirates (UAE). It has a significant contribution to the banking sector there. Headquartered in Sharjah, it plays a huge role in the economic stability of the UAE. UAB, being a full-service commercial bank, offers an extensive array of financial products and services to meet the various demands of its clientele. The bank is well known for its dedication to quality, inventiveness, and customer-focused philosophy, which lays a strong basis for long-term financial solutions. The bank incorporates digital marketing strategies as well to stay relevant. Hence, it proves that how even industries like banking industry have to update their marketing strategies. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. If you’re as curious as we are about United Arab Bank’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the United Arab Bank, but before that let us look at the company.

In our previous blog, we did a detailed SWOT Analysis of one of the world’s largest leading retailers, Walgreens. Here we will be doing an Elaborated SWOT Analysis of Abbott Laboratories It is one of the largest biotech and pharmaceutical companies based on employee numbers. It is also one of the largest Pharmaceutical Companies in India. Abbott Laboratories has gained large success in its industry. It can improve its market standing by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Abbott Laboratories maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Abbott Laboratories. But before we start with its SWOT Analysis let us learn about Abbott Laboratories as a Company, its products, competitors, financials, and more.

Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.  What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse? This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.

Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice. Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.  The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.

Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.

Launched in 1991, Shoppers Stop is recognised as India's pioneering department store, having successfully evolved from a single-brand entity into a leading fashion and lifestyle retail destination.  The brand was established with a strong market presence by consistently delivering premium-quality items that remain accessible and attainable to the mass Indian consumer. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Bhavesh Dudeja. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025. If you found this helpful, feel free to reach out to him to send a quick note of appreciation for his fantastic research. He will appreciate the kudos!

HCL Technologies is a dominant Information Technologies giant with its roots in India. It is a multinational company that specializes in information technology and consulting services. HCL technologies made it to the Forbes Global list. It has managed to maintain an impressive annual revenue of $10 billion and has a net worth of 21 billion dollars. In this blog, we will understand the marketing strategy of HCL incorporating its marketing mix and competitor analysis. Let us understand the origins of HCL. An MBA in digital marketing offers both academic and practical learning.

Reddit- “The Front Page of the Internet” is a growing family of millions of people sharing the things they care about. Every day millions of people all over the world post, vote, and comment in the community which is organized around their interests. Thus, In this blog, we have assembled the 4 Best Reddit Marketing Strategies for Brands that can be used in 2021. We all know that the audience also exists on the website, so one question that surely comes to our mind is “Should we use Reddit?” To be honest, any social media website’s basic rule is to possess an outsized amount of engagement together with your audience. The platform not only helps the brand to be successful but also allows it to build an engaging online presence very efficiently.  So, this blog focuses on types of content to post, marketing strategies to be used by the brand, and many more on Reddit. So let’s start by understanding more about Reddit in the coming section.

Truist Financial Corp (Truist Financial) is a financial holding company that offers retail and commercial banking products and related financial solutions through subsidiaries.  Its retail banking portfolio includes asset management, loans and mortgages, insurance, investment brokerage, online banking, retail deposits, payments, wealth management, and SMS banking. We will learn the entire marketing strategy of Truist by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence. Also do check out IIDE’s 4-Month Digital Marketing Course to learn more.

Reliance Jio, one of India’s largest network providers, has taken the globe by storm with its marketing and commercial strategy. It has had a tremendous impact on India’s digital ecosystem transformation. It began operations as a telecommunications company in 2016 and garnered more than 50 million users in exactly 83 days.  It is focused on giving India the chance to benefit from the digital revolution by connecting everyone by offering the finest quality of connectivity at the lowest cost. Reliance Jio is a mobile service that provides 4G LTE (Long-Term Evolution) which covers all 22 telecom circles in India. Today the brand is successful in India due to its capabilities in marketing strategies, innovation in products, and top-notch services. In this case study, we will be learning about the marketing mix of Jio by detailing its 7Ps strategies. An online digital marketing course is suitable for beginners and professionals.

Zee Entertainment Enterprise Limited is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.  So today in this case study we are going to understand the marketing strategy of zee entertainment Limited, its marketing mix along with its SWOT analysis. So without any further ado, let’s start by understanding the Zee company. An MBA in digital marketing offers both academic and practical learning.