Name: Complete SWOT Analysis Of Royal Greenland - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Royal Greenland,</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-264160 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881543506-ff24d1b597d9de604685fdb17735658e.webp" alt="SWOT Analysis of Royal Greenland - Royal Greenland Headquarters" width="476" height="250"></p><p><span style="font-weight: 400;">Royal Greenland headquarters are based in Nuuk, Greenland and it is owned by the Government of Greenland. The company was founded in 1990, however, its predecessors date back to 1774, when the trade of seafood in Greenland was established by the Danish State using the name Royal Greenlandic Trade Department, and soon after, in 1979 the trade was taken over by the Greenlandic Government.</span></p><p><span style="font-weight: 400;">Greenland the island is the place where the fishing company Royal Greenland do the fishing, processing and seafood trades in a number of towns and settlements in Greenland. The company produces and supplies seafood and convenience products such as cold water prawns, snow crab and lumpfish roe, smoked and marinated fish, hot and cold smoked Greenland halibut, cod, salmon, marinated halibut and ready-to-eat fish cuts.&nbsp;</span></p><p><span style="font-weight: 400;">Royal Greenland operates production facilities in Canada, Greenland, Denmark, Germany, and Poland. It majorly catches seafood from the North Atlantic and the Arctic Ocean. The company’s facilities are certified with HACCP, BRC and IFS. Also, Royal Greenland caters to retailers and foodservice operators.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Royal Greenland</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Mikael Thinghuus</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1990</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Greenland</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">2,769+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">N/A</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">DKK 7,105 Million</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">DKK 173 Million</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-264159 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881544420-096b8e14163b846d2a201e84096ec1a3.webp" alt="SWOT Analysis of Royal Greenland - Royal Greenland Seafood Products" width="261" height="193" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/01/download.jpgw3.webp 261w, https://iide.co/wp-content/uploads/2022/01/download-150x111.jpg 150w" sizes="(max-width: 261px) 100vw, 261px"></p><h3><b><br>Products of Royal Greenland</b></h3><p><span style="font-weight: 400;">Royal Greenland has been dealing in these areas for a while:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sea Food</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Natural Fish</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Smoked Fish</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shellfish &amp; Roe</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Food Service</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Recipes</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Retail, Packaging &amp; Brands</span></li></ul><h3><b><br>Competitors of Royal Greenland</b></h3><p><span style="font-weight: 400;">Royal Greenland competes on a global level with many other rivals. The top 5 competitors of Royal Greenland are</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ocean Choice International L.P</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pacific Seafood</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">UniSea, Inc</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">WBI Holdings</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Trident Seafoods Corporation</span></li></ul><p><span style="font-weight: 400;">Now that we understand the company’s core business, let’s delve into the SWOT analysis of Royal Greenland.</span></p><h2><b><br>SWOT Analysis of Royal Greenland</b></h2><p><span style="font-weight: 400;">SWOT Analysis of Royal Greenland can show how a well-established company uses its opportunities to ensure its growth. It can show how the company takes advantage of its strengths to use the opportunities while working on its weaknesses. SWOT Analysis of Royal Greenland will also reveal its expansion plans.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Royal Greenland, refer to the infographic below:</span></p><p><img decoding="async" class="wp-image-264117 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881545105-dd946fdd4ed9049c970573e283c06372.webp" alt="SWOT Analysis of Royal Greenland - SWOT Infographics of Royal Greenland" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/01/SWOT-Analysis-of-Royal-Greenland-SWOT-Infographics-of-Royal-Greenland.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/01/SWOT-Analysis-of-Royal-Greenland-SWOT-Infographics-of-Royal-Greenland-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Royal Greenland.</span></p><h3><b>Strengths of Royal Greenland</b></h3><p><span style="font-weight: 400;">An organization’s unique capabilities that give it an advantage in capturing more market share, attracting more customers, and maximizing profits are referred to as its strengths. Following are Royal Greenland’s strengths:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Distribution and Reach:</b><span style="font-weight: 400;"> Royal Greenland has more than 20 fish processing plants and ship bases that are backed up by a strong distribution network that ensures its seafood is easily accessible in a timely manner to a large number of customers.</span></li><li style="font-weight: 400;" aria-level="1"><b>Dealer Community:</b><span style="font-weight: 400;"> The company is self-sufficient in some product areas and has strong relationships with its suppliers. The link between local sales organizations helps to develop the market ensuring a deep understanding of local customer and consumer needs.</span></li><li style="font-weight: 400;" aria-level="1"><b>Financial Position:</b><span style="font-weight: 400;"> The commercial development and their equity of DKK 1.7 billion, equivalent to an equity ratio of 31%, support Royal Greenland’s strategic focus and financial strength.</span></li><li style="font-weight: 400;" aria-level="1"><b>Sustainable Development:</b><span style="font-weight: 400;"> Royal Greenland always works towards sustainable fisheries without having to be concerned about the risk of excessive fishing or pollution of the oceans. This initiative is giving Royal Greenland a good image of its brand in the market.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation:</b><span style="font-weight: 400;"> Automation of various stages of production has allowed for more efficient use of resources and cost reduction. It also allows for consistency in product quality and the ability to scale up and scale down production in response to market demand.</span></li><li style="font-weight: 400;" aria-level="1"><b>Skilled Labor Force:</b><span style="font-weight: 400;"> Royal Greenland has invested heavily in employee training of its 2,700+ employees, resulting in a large number of skilled and motivated employees.</span></li></ul><h3><b><br>Weaknesses of Royal Greenland</b></h3><p><span style="font-weight: 400;">Weaknesses are aspects of a business or brand that should be improved. Royal Greenland’s major flaws are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Limited Reach: </b><span style="font-weight: 400;">One of the major limitations of Royal Greenland is its reach. It is currently operating in limited countries. Majorly working in the metropolitan cities. It does not deliver to some of the major countries in the globe such as India &amp; Russia and this becomes a weakness as the company is losing some of its potential customers.</span></li><li style="font-weight: 400;" aria-level="1"><b>Costly R&amp;D:</b><span style="font-weight: 400;"> Royal Greenland has spent a lot of money to build their branches in different countries. For Royal Greenland, CSR and social sustainability are not just words, but a tangible commitment to taking great social responsibility, even when it comes at a high financial cost.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Current Ratio:</b><span style="font-weight: 400;"> The company’s current ratio, which measures its ability to meet short-term financial obligations, is lower than the industry average. This could imply that the company will face liquidity issues in the future.</span></li><li style="font-weight: 400;" aria-level="1"><b>Literacy Among Farmers:</b><span style="font-weight: 400;"> The sellers, fishermen and farmers as most of them are illiterate and do not have the means to connect on the internet. This has become a problem in terms of expanding the suppliers base.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lack of Physical Outlets:</b><span style="font-weight: 400;"> Royal Greenland does not have any physical outlets and are mostly displayed in supermarkets shelves, which affect its sales and brand presence in many ways. Sometimes people who are willing to buy products on the move or at the moment do not have the opportunity to do so.</span></li></ul><h3><b><br>Opportunities for Royal Greenland</b></h3><p><span style="font-weight: 400;">Opportunities are potential areas of focus for a company to improve results, increase sales, and, ultimately, profit.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Size of Indian Fish Market: </b><span style="font-weight: 400;">The size of the fish market in India is more than 50 billion dollars, in production and sale, according to the statistics released by the Indian Fisheries Department in the year 2016, 90% of this comes from India and the rest 10% is imported. This becomes a major opportunity for Royal Greenland to expand and cover the Indian fish and livestock market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Social Media Presence:</b><span style="font-weight: 400;"> Currently, Royal Greenland social media presence is zero that should be considered by the marketing team of Royal Greenland because a presence on social media is vital in today’s marketing industry. Royal Greenland can increase its market base by sharing seafood recipes or posting product pictures with attractive packaging to capture the attention of customers. If you are interested in the field, check out our </span><a href="https://iide.co/social-media-marketing-course-online/?swcfpc=1"><span style="font-weight: 400;">social media marketing course</span></a><span style="font-weight: 400;"> to get started.</span></li><li style="font-weight: 400;" aria-level="1"><b>Changing Lifestyles:</b><span style="font-weight: 400;"> As the changing lifestyle and workload gets even more increased for working professionals, people are more likely to consume ready to cook meals which saves their time. Royal Greenland has an opportunity to tap and enter this gap where it can deliver food ingredients and recipes to customers.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Online Presence:</b><span style="font-weight: 400;"> As more and more people come online and spend most of their time over the internet, the </span><a href="https://iide.co/blog/how-to-start-an-e-commerce-business/"><span style="font-weight: 400;">ways to widen its e-commerce presence</span></a><span style="font-weight: 400;"> creates a great opportunity for Royal Greenland to connect and serve more and more people that will ultimately increase its customer base.</span></li><li style="font-weight: 400;" aria-level="1"><b>Further Expansion:</b><span style="font-weight: 400;"> Royal Greenland aim is to extend their standing in the North Atlantic and the Arctic. A regional existence in both Greenland and Atlantic Canada is a foremost part of their strategy. This allows them to benefit from the understanding and know-how of the regional fishing communities and ensure a steady supply of fish and seafood from all of their North Atlantic and Arctic locations.</span></li></ul><h3><b><br>Threats to Royal Greenland</b></h3><p><span style="font-weight: 400;">Threats are environmental factors that can be harmful to a company’s growth. The following are some of the threats to Royal Greenland</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Local Fisherman:</b><span style="font-weight: 400;"> There is immense competition in this sector as Royal Greenland has to compete with local fisherman, supermarkets, shops, vendors, etc to maintain their position in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Deals on Perishable Products: </b><span style="font-weight: 400;">As Royal Greenland deals in perishable products, it creates a huge threat of products getting contaminated so Royal Greenland has to maintain a constant temperature all the time along the cycle to avoid such contamination.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Unfavourable Events:</b><span style="font-weight: 400;"> However, Royal Greenland is following the ideology of sustainability but if somehow its suppliers and fishers exploit the natural resources for just the sake of extra income, then if caught by environmental activists can spoil the brand as a whole and make it face legal actions.</span></li></ul><p><span style="font-weight: 400;">This ends our complete SWOT analysis of Royal Greenland. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">The seafood market in the Asian market offers great opportunities for Royal Greenland with rising demand for processed frozen food due to an increase in a hectic lifestyle, increasing growth in the high-price segment and rising restaurant industry.&nbsp;</span></p><p><span style="font-weight: 400;">With a strong supply chain and core competence in frozen seafood, the company has the potential to take advantage of these opportunities. The best way of doing this is through market development and market penetration. This means investing in promotion and marketing will be the major requirements. As a differential leader in the competitive seafood business, Royal Greenland chances of obtaining further growth are relatively high.</span></p><p><span style="font-weight: 400;">Talking about the competition where marketing plays a crucial role, taking advantage of technology not merely in this industry in which every other company is focusing on digital marketing to rise ahead of each other. If you have the curiosity to learn you may check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Royal Greenland has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Royal Greenland, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Royal Greenland in the comments section below.</span></p></div></div>

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Want to know the SWOT analysis of Royal Greenland? We have done an elaborative SWOT analysis of Royal Greenland along with some innumerable fun facts and much more!

Complete SWOT Analysis Of Royal Greenland - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We have previously written an article on the SWOT analysis of </span><a href="https://iide.co/case-studies/swot-analysis-of-hellofresh/"><span style="font-weight: 400;">HelloFresh</span></a><span style="font-weight: 400;"> – a publicly-traded German meal-kit company. This time we are back with another blog on the SWOT analysis of Royal Greenland.</span></p><p><span style="font-weight: 400;">Royal Greenland is one of </span><a href="https://www.forbes.com/sites/sap/2021/12/06/this-leading-seafood-company-catches-cutting-edge-tech-to-support-local-fishing-communities/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the world’s leading groups in the seafood</span></a><span style="font-weight: 400;"> market. They supply a broad range of seafood products that meet the needs of consumers, kitchen professionals and industrial processors. For centuries, Royal Greenland has been associated with high-quality seafood at affordable prices.</span></p><p><span style="font-weight: 400;">Another aspect that made Royal Greenland the giant it is now is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Do you want to learn how Royal Greenland became so successful in the seafood industry? In this blog, we will learn about the SWOT Analysis of Royal Greenland and decode the answer. Before we begin, let us learn more about the Royal Greenland company, its foundations, products, financial status and competitors.</span></p></div></div>

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Complete SWOT Analysis of Royal Greenland – The World’s Leading Groups In The Seafood Market

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