Marketing Strategies of Dove: 4Ps & Company Overview

Dove is one of the most recognizable cosmetics products in Unilever’s portfolio. It began as a simple beauty soap and has since expanded to include a whole line of personal and skincare products such as soaps, shampoos, conditioners, deodorants, moisturizers, etc. It was also ranked in the Forbes top 10 beauty brand.

In this blog, we will go through the marketing strategy of Dove including its 4 Ps. Let’s start by getting to know the firm better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 22, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.