An Ode to Nivea’s Success: Its Marketing Strategy Case Study

Nivea is a decade-old beauty routine and skin support brand headquartered in Hamburg, Germany. After many years of creation, the brand is spread over 173 countries around the world, with 50 products. Subsequently, it established its division in India, in 2005.

This case study includes Nivea marketing strategy, its marketing mix, digital presence, social media marketing, and its campaigns. So before we begin studying Nivea marketing strategy, let’s begin by understanding the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 11, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]