Latest Case Studies

IBM conjointly stands for International Business Machine Corporation. It is a transnational technology company that is located in Armonk, New York, and the company was established in 1911. Currently, it conducts operations in over one hundred seventy countries. In this case study, we’ll be talking about the marketing mix of IBM that is International Business Machine Corporation in detail. So, Without any further ado, let’s get started with the basic overview of the company IBM. An MBA in digital marketing offers both academic and practical learning.

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products.  The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products. In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company. You can learn emerging technologies through online AI courses.

Burger King, based in Miami, Florida, is one of the most well-known fast-food chains in the world (it is the second-largest company in the world). In 2008, the company’s 40,000+ employees helped it generate over $190 million. Its success can be shown in the fact that net earnings increased by 28.4% in the fiscal year 2008. Do you want to learn more about the marketing mix? In this blog, we will learn about the marketing mix of Burger King in a very detailed manner. It shall discuss all the 4Ps of Burger King. Also, do visit our other blogs to learn more about other companies. An MBA in digital marketing equips you with both strategic and analytical skills. But first, let us know a little bit more about the company.

Everybody knows Big Bazaar – the supermarket that has everything! But does anyone know why the business model of Big Bazaar is so successful? Be it clothes, daily essentials or groceries – Big Bazaar has it all! Big Bazaar is India’s second-biggest hypermarket retail chain. Its success story is an inspirational one. So what made Big Bazaar profitable over the last 20 years? In this case study, we will take a look at the marketing mix of Big Bazaar, marketing strategies of Big Bazaar and marketing advertisements & campaigns of Big Bazaar, the online presence of Big Bazaar and Big Bazaar’s competitor’s analysis. Many learners prefer a bachelor’s in digital business for industry exposure.

Merck & Co., Inc. is one of the most respected names in healthcare. From life-saving cancer treatments to global vaccine programs, the company has built trust that few pharmaceutical brands can match. In 2026, the pharmaceutical industry is changing fast. AI is reshaping drug discovery, governments are tightening pricing rules, and competition is becoming more aggressive. That is exactly why Merck’s SWOT analysis matters today. Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Simran Sehgal, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2026. Her research and strategic insights played an important role in shaping this analysis.  If you found this article helpful, feel free to share your appreciation for her excellent work.

Nissan Motor Co., Ltd. feels like one of those brands the market is still trying to figure out. A few years ago, Nissan was ahead of many competitors in electric vehicles through the Nissan LEAF. Today, the company is navigating one of its most decisive restructuring phases in decades dealing with a projected ¥650 billion (approximately US$4.2 billion) net loss, leadership changes, plant closures, and a rapidly intensifying competitive landscape.It is not exactly failing, but it is not clearly winning either. So the real question is: Can Nissan convert its engineering legacy and hard-earned EV experience into a genuine comeback or is the brand quietly slipping toward long-term irrelevance? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sanjusha Sikri, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her effort and in-depth research played an important role in shaping this analysis.  If you found this article helpful, feel free to reach out to her with a quick note of appreciation for his excellent work, she would truly appreciate the kudos.

Marlboro is one of the most iconic consumer brands ever created. What started as a low-share cigarette brand quietly sitting on the fringes of the tobacco market eventually became the world's leading tobacco name through powerful positioning, premium perception, and unmatched consumer loyalty. It is a brand-building story that marketing textbooks still reference today. Even after decades of heavy regulations, advertising bans, rising prices, and growing social stigma, Marlboro continues to stand tall as a globally dominant force in its category. So the real question worth asking in 2026 is this: Is Marlboro still winning purely because of the brand power it accumulated in the past, or does it have the strategic strength to genuinely evolve for the future? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sakshi Bajaj, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to share your appreciation for her excellent work.

SK Telecom has been around since 1984. For most of those four decades, the job was straightforward: keep South Koreans connected. That version of the company is gone. What exists today is something the company has been quietly but aggressively building toward for years. SK Telecom is no longer just selling mobile plans and managing cell towers. It is deep into a full-scale push into AI infrastructure, cloud computing, and building its own large language models from scratch. The question worth asking honestly: Is any of this actually working, or is the AI story just a way to dress up a company that still lives and dies by its telecom subscriber count? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Pranav Valecha, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2026. His research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to share your appreciation for his excellent work.

HubSpot is no longer just the inbound marketing brand many marketers first learned about. What began as a content-led marketing platform has evolved into a global customer platform powering marketing, sales, service, and AI-driven growth for businesses worldwide. But the market is changing fast. Search traffic is shifting, AI tools are rising, and software buyers now expect automation, outcomes, and simplicity together. So the real question is: Can HubSpot stay ahead in the AI era, or is the category becoming too crowded? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Gajendra Prajapat, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, Gajendra Prajapat, August Batch 2025. His detailed research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to reach out to him with a quick note of appreciation for his excellent work, he would truly appreciate the kudos.

Urban Ladder started with a deceptively simple idea: buying furniture should not feel like a compromise between design, budget, and waiting three weeks for delivery. What followed was twelve years of building an online-first brand from scratch, surviving the IKEA entry shock of 2018, and ultimately landing inside one of the most powerful retail ecosystems in India. The Reliance acquisition in 2020 looked like a rescue at the time. In 2026, it looks more like a relaunch. But the market Urban Ladder operates in today is not the same one it grew up in. Wakefit completed its IPO in December 2025. Pepperfry was sold in a distress acquisition. IKEA is opening a new Gurugram store this year with Noida already on the roadmap for 2028. And from February 2026, the government's Furniture Quality Control Order has come into force, reshaping compliance standards across the entire industry. The question was never whether Urban Ladder would survive. That battle is behind it. The real question now is whether it can lead. Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Bhumika Sarna, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her effort and in-depth research played an important role in shaping this analysis. If you found this article helpful, feel free to reach out to her with a quick note of appreciation for her excellent work, she would truly appreciate the kudos.

redBus is one of India's most recognised travel-tech brands. For millions of users, online bus booking still begins and ends with redBus. What started as a straightforward solution to a deeply frustrating offline ticketing experience has grown into a category leader serving over 223 million travellers every year in India alone, and 466 million tickets sold globally. But the market is shifting fast. Consumers now expect faster apps, smarter pricing, real-time support, loyalty rewards, and seamless end-to-end travel experiences not just a seat on a bus. So the real question for 2026 is this: Can redBus continue leading the category it created, or is the competition finally closing the gap? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Dinesh Kumar, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. His effort and in-depth research played an important role in shaping this analysis. If you found this article helpful, feel free to reach out to her with a quick note of appreciation for his excellent work, he would truly appreciate the kudos.

McDowell's No.1 is one of India's most recognised liquor brands. Even people who have never bought it know the name. Owned by United Spirits Limited and backed by Diageo, it enjoys massive distribution and decades of trust. But consumer behaviour has changed. Today's buyers care about image, premium experiences, and aspirational brands. So the question is: Can McDowell's evolve with the market, or is it relying too much on past success? Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Ayushi Arora. She is a current student in IIDE's PG Program in Digital Marketing and Business Strategy, August Batch 2025.  If you found this helpful, feel free to reach out to Ayushi Arora to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!