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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Marketing Mix of Netflix : How AI, Tiered Pricing, and Zero-Friction Streaming Built a Global Giant
The marketing mix of Netflix (7Ps) breaks down the seven strategic decisions behind Product, Price, Place, Promotion, People, Process, and Physical Evidence that turned a small DVD rental business from 1997 into the entertainment platform the entire world watches today.
Every element works as one system. Netflix keeps more subscribers than any streaming service on earth because its content learns your taste, its pricing works for every budget, its app lives on every screen you own, and its brand feels exactly the same whether you are watching in Mumbai, London, or Sao Paulo.
For marketing students and entrepreneurs, this is what happens when every single business decision points in the same direction, for three decades straight.
Aditya Shastri
Jun 16, 2026
Maybelline Marketing Strategy: How a Drugstore Brand Became Gen Z's Favourite Beauty Brand
Maybelline has been selling affordable makeup since 1915. Today, it is one of the world's most recognised beauty brands available in over 120 countries, backed by L'Oréal Group, and loved by millions of Gen Z consumers worldwide.
But how does a drugstore brand compete with premium labels like MAC and Fenty Beauty and win? The answer is in how Maybelline markets itself, influencer-first campaigns, inclusive messaging, digital-first strategy, and products that make professional makeup feel accessible to everyone. This case study breaks down the complete marketing strategy of Maybelline and what makes it work.
Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Nirav Gangar, a current student in the PG in Digital Marketing & Strategy (March 2025 Batch).
If you found this helpful, feel free to reach out to Nirav to send a quick note of appreciation for his fantastic research; he’ll truly appreciate the kudos!
Aditya Shastri
Jun 16, 2026
Spotify Marketing Strategy: How a Music App Became the World's Audio Super App
Spotify launched in 2008 with one simple idea: to make all the world's music available instantly and legally. Today it has 751 million monthly active users across 180+ countries, making it the world's largest audio streaming platform.
But Spotify is no longer just a music app. It has quietly evolved into a full audio super app covering music, podcasts, audiobooks, and AI-powered listening experiences.How did it get here? This case study breaks down the complete marketing strategy of Spotify from its freemium model and Wrapped campaigns to AI personalisation and global expansion.
Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Khanak Gupta, a current student of the IIDE’s Postgraduate Program in Digital Marketing (May 2025 batch).
If you found this article interesting, please feel free to reach out to Khanak Gupta with a brief note of appreciation. She will truly value your feedback.
Aditya Shastri
Jun 15, 2026
Marketing Strategy of Parle: Key Tactics Behind Its Explosive Growth in 2026
Parle’s marketing strategy is built on affordability, trust, and mass accessibility, helping it become a global FMCG leader with Parle-G among the world’s highest-selling biscuits by volume and a presence in 100+ countries.
The brand prioritizes scale over premiumisation, relying heavily on television advertising and a powerful distribution network reaching 6–8 million retail outlets. Digital marketing plays a supporting role, while strong trade reach ensures constant availability, high brand recall, and leadership across India’s price-sensitive urban and rural markets
Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Ishita Mulye. She is a current student in IIDE's PG Digital Marketing (May 2025 Batch).
If you found this helpful, feel free to reach out to Ishita Mulye to send a quick note of appreciation for her fantastic research she'll appreciate the kudos.
Aditya Shastri
Jun 15, 2026
SWOT Analysis of Zara 2026: Is the World's Largest Fast Fashion Brand Still Untouchable?
Zara, the world's leading fast fashion brand, continues to dominate global retail in 2026. But what makes it stand out in an increasingly crowded market? And are there real threats on the horizon?
This SWOT analysis explores Zara's position in the global fashion industry and how it competes against rivals like Shein, H&M, and Temu. Business students, marketers, and entrepreneurs will gain a clear picture of the strategies behind Zara's success and the challenges it must navigate.
Read on to discover what the future holds for the brand and what it means for the fashion industry at large.
Aditya Shastri
Jun 12, 2026
Marketing Mix of Cadbury2026: How the World's Favourite Chocolate Brand Sells to Every Indian
Cadbury has been selling chocolate in India since 1948. Today, it controls over 67% of India's chocolate market and sits in nearly every Indian home, from a ₹10 Éclair at a kirana store to a Celebrations box at Diwali.
But how does a 200-year-old brand stay this relevant? The answer is in how it sells a product range for every age, pricing that never alienates the common man, distribution that reaches every corner of India, and advertising that makes chocolate feel emotional.
This case study breaks down the complete marketing mix of Cadbury across all 4Ps: Product, Price, Place, and Promotion.
Aditya Shastri
Jun 12, 2026
Nike SWOT Analysis 2026: In-Depth Look at Strengths, Weaknesses, Opportunities & Threats
Nike turned athletic performance into a cultural identity and built one of the most recognised brands in history. Today it still leads global sportswear, but the brand is navigating its most challenging strategic reset in decades. Can the Swoosh reclaim its dominance before a new generation of buyers writes a different story? For entrepreneurs and business students, this SWOT analysis breaks down exactly what still works, what does not, and what comes next.
Aditya Shastri
Jun 10, 2026
How Airbnb's Business Model Works: No Properties, Billions in Revenue & the Secret Behind Its Success
Airbnb started with an air mattress and a spare room. Today, it is one of the most recognisable travel brands in the world, operating across 220 countries without owning a single property. In 2026, it is pushing well beyond accommodation into a full travel lifestyle platform. So how exactly does Airbnb make money and keep growing? For entrepreneurs and business students, this model is one of the clearest examples of how to build big without owning much.
Aditya Shastri
Jun 10, 2026
Uber Business Model 2026: How It Works & Makes Money
You've used Uber. We all have. But have you ever stopped and thought, wait, how does this company actually make money? It doesn't own cars. It doesn't hire drivers. It doesn't even have a single parking lot. Yet somehow, it made $43.98 billion in 2024. That's not luck. That's one of the smartest business models ever built. And once you understand how it works, you'll start seeing it everywhere in Swiggy, in Airbnb, in every app that connects two people and takes a cut in the middle. So let's break down the business model of Uber.
Aditya Shastri
Jun 9, 2026
Marketing Strategy of Nike 2026: When the World's Biggest Sports Brand Had to Rethink Everything
For 30 years, Nike's marketing playbook was untouchable, with the biggest athletes, the most inspiring campaigns, and a brand that sold aspiration better than anyone. Then came FY2025 revenue down 10%, digital sales down 20%, China collapsing, and a returning CEO trying to undo 3 years of strategic mistakes. Nike is still the world's most valuable sports brand, but the cracks are real.
In this case study, we break down Nike's complete 2026 marketing strategy how it uses athlete endorsements, emotional advertising, direct-to-consumer channels, social media, and India-specific campaigns to stay relevant. More importantly, we examine what stopped working and what the reset actually looks like for one of the most studied brands in marketing history.
Aditya Shastri
Jun 9, 2026
Red Bull's Marketing Strategy in 2026: How a Can Became a Culture
Red Bull's marketing strategy in 2026 centers on experiential marketing, owned media, and athlete-driven content rather than traditional advertising.
As the world's leading energy drink brand, Red Bull has built its global identity around adrenaline, adventure, and peak performance. Their most powerful marketing channels include the Red Bull Media House, event ownership like Red Bull Flugtag and Formula 1, influencer and athlete partnerships, and a dominant presence across YouTube, Instagram, and Twitch.
Aditya Shastri
Jun 8, 2026
LinkedIn Marketing Strategy 2026: How the World's Largest Professional Network Keeps Growing
LinkedIn started as a simple online resume in 2003. Today it is the world's largest professional network 1.3 billion members, $17.81 billion in annual revenue, and the single most powerful platform for B2B marketing on the planet.
In India alone, 150 million professionals use it, the second-largest user base in the world. But what makes LinkedIn's own marketing strategy so effective? How does a platform that charges premium ad rates still deliver 2x higher conversion rates than its competitors? And how does it keep growing at 70 million new members every year? This case study breaks down LinkedIn's complete 2026 marketing strategy from SEO and content to B2B advertising and AI-powered features.
Aditya Shastri
Jun 8, 2026
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