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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Extensive Marketing Mix Of IBM with Complete Overview
IBM conjointly stands for International Business Machine Corporation. It is a transnational technology company that is located in Armonk, New York, and the company was established in 1911. Currently, it conducts operations in over one hundred seventy countries.
In this case study, we’ll be talking about the marketing mix of IBM that is International Business Machine Corporation in detail.
So, Without any further ado, let’s get started with the basic overview of the company IBM.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Mar 27, 2026
SWOT Analysis of Hermès - Decoding Luxury Excellence in 2026
Founded in Paris in 1837, has become one of the world’s most influential luxury brands, famous for its craftsmanship, exclusivity and iconic Birkin and Kelly bags. In 2025, Hermès crossed €15.2 billion in revenue, proving its continued strength in a luxury market that is changing faster than ever.
But why does Hermès stand out in 2026? Are there growing challenges the brand must prepare for? And what keeps Hermès competitive when new trends, digital shifts and younger consumers reshape the industry?
This SWOT Analysis uncovers the brand’s strengths, hidden vulnerabilities, upcoming opportunities and external threats giving entrepreneurs and students valuable insights they can apply to real-world strategy and decision-making.
Aditya Shastri
Mar 27, 2026
Complete SWOT Analysis of Swatch | IIDE
Swatch is the largest watch-making company that offers watches with contemporary, trendy, and innovative designs. It is one of those brands that culminates in art, sports, and fashion.
To know the growth of Swatch in the business era, SWOT analysis helps to better understand the reasons behind the company’s continuous success.
So, before diving into the SWOT analysis of Swatch, let’s dive into the introduction of the company. Many students choose an online digital marketing course for convenience.
Aditya Shastri
Mar 27, 2026
Exploring DHL’s Business Model in 2025: How It Transforms Global Logistics and Drives Growth
DHL’s business model is built on its extensive global logistics network, offering a wide range of shipping and supply chain services.
The company focuses on providing express delivery services, e-commerce solutions, and freight transportation, enabling it to maintain a competitive advantage in the logistics industry.
DHL achieves this by optimising its global supply chain, utilising cutting-edge technologies, and maintaining a strong focus on customer satisfaction, which drives its market expansion and revenue growth.
An MBA in digital marketing enhances your leadership and decision-making skills.
Aditya Shastri
Mar 27, 2026
SWOT Analysis of Ferrero Rocher 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
Ferrero Rocher remains the gold standard of premium boxed chocolates, created by Italy's Ferrero Group and sold in 120+ countries worldwide. Currently positioned as the ultimate gifting chocolate for celebrations and hospitality moments, it faces intensifying competition from health-focused premium brands and cocoa inflation pressures.
How can Ferrero Rocher maintain its luxury aura while adapting to Gen Z preferences? This analysis offers key insights for entrepreneurs and business students studying premium brand strategy.
Before moving forward, I would like to inform that the research and analysis of this content is done by Aadi Chandura, who is a student of IIDE's Online Digital Marketing (ACDM) , June Batch 2025. If you find this content interesting, reach out to Arnav to appreciate his hardwork - he will be over the moon.
Aditya Shastri
Mar 27, 2026
SWOT Analysis of Airbnb with Key Insights
The original title of the most popular home rental company is “Air bed and breakfast”. It is none other than Airbnb.
The company is the world’s most popular accommodation website valued at over $35 billion as of 2019. Being the largest known brand in the world and serving for more than a decade, Airbnb has come a long way by facing all the ups and downs in the business.
This SWOT Analysis of Airbnb focuses on explaining the strengths, weaknesses, opportunities, and threats. So let’s start by learning more about Airbnb.
Many learners prefer a bachelor’s in digital business for industry exposure.
Aditya Shastri
Mar 27, 2026
Extensive Marketing Strategy of JM Financial – Detailed Explanation
In this blog, we are going to understand an overview of the marketing strategy of JM Financial Company. JM Financial is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management.
The objective of this blog is to help you gain insights into JM Financial. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well.
A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of JM Financial by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Mar 27, 2026
Detailed SWOT Analysis of FedEx – Popular Courier Company
The company with the slogan ‘the world on time’ has been tremendously growing since the first night. FedEx is the company that bought changes in the market.
If you are also eager to know how this company grew so big and what is the secret behind the growth of this company, then we have done a SWOT analysis for you in this blog, through which you will be very easy to understand.
The blog will also help you understand how you have to do a swot analysis and how you can find out your organisation’s strengths and weaknesses.
We have done a brief analysis by which at the end you will know every aspect about the organization and how they earn profit.
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So, before we jump into the SWOT Analysis of FedEx, let’s look at the company’s journey from the first night till now.
Aditya Shastri
Mar 27, 2026
End-to-end Marketing Mix of Burger King with 4Ps and Company Overview
Burger King, based in Miami, Florida, is one of the most well-known fast-food chains in the world (it is the second-largest company in the world).
In 2008, the company’s 40,000+ employees helped it generate over $190 million. Its success can be shown in the fact that net earnings increased by 28.4% in the fiscal year 2008. Do you want to learn more about the marketing mix?
In this blog, we will learn about the marketing mix of Burger King in a very detailed manner. It shall discuss all the 4Ps of Burger King. Also, do visit our other blogs to learn more about other companies.
An MBA in digital marketing equips you with both strategic and analytical skills.
But first, let us know a little bit more about the company.
Aditya Shastri
Mar 27, 2026
Comprehensive Marketing Mix Of Prada – Detailed Explanation
Prada, an Italian luxury house of fashion, was discovered by Mario Prada in 1913. Globally, known for selling its products related to fashion right from clothing to leather handbags to accessories, shoes, perfumes, etc.
It is considered to be a luxury fashion brand not only in India but also worldwide.
In this blog, we shall learn about the marketing mix of Prada including its 7Ps, but before diving into it, let’s learn more about the company first.
Many professionals pursue an MBA in digital marketing to switch careers successfully.
Aditya Shastri
Mar 27, 2026
SWOT Analysis of Costco with Strategic Insights in 2026 | IIDE
The company Costco was the fifth-largest retailer in the world as of 2020. Costco is an American multinational company that operates a series of member-only retail stores. Costco is one of the largest world retailers of organic foods, prime beef, wine, and rotisserie chicken, etc.
Its service is available in the United States, United Kingdom, Canada, Australia, Japan, Mexico, Taiwan, Spain, China, South Korea, France, and Iceland. To understand the company’s business pattern and to recommend a solution, we need to compute the SWOT analysis of Costco.
The SWOT analysis of Costco will help to have an insight into the past strategies of the company and to plan the future strategy. It examines the internal as well as external factors that are relevant to the business.
You can learn marketing fundamentals through an online digital marketing course.
Costco’s SWOT analysis addresses the most significant issues that a company should take into account while forming the futuristic strategy formulation that will contribute to Costco’s good position in the global retail market.
Aditya Shastri
Mar 27, 2026
BMW Marketing Strategy 2026: How “The Ultimate Driving Machine” Drives Market Leadership
BMW's 2026 marketing strategy relies heavily on digital channels, including SEO, AI-based personalisation, and influencer-led campaigns. Their EV-focused storytelling, Neue Klasse launch, and advanced dealer training set the brand apart.
If you want to lead marketing teams, an MBA in digital marketing is a smart investment.
With over 2.1M monthly organic visitors and a 65% increase in paid search, BMW educates consumers while reinforcing its premium EV leadership.
Aditya Shastri
Mar 27, 2026
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