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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Complete SWOT Analysis of Swatch | IIDE
Swatch is the largest watch-making company that offers watches with contemporary, trendy, and innovative designs. It is one of those brands that culminates in art, sports, and fashion.
To know the growth of Swatch in the business era, SWOT analysis helps to better understand the reasons behind the company’s continuous success.
So, before diving into the SWOT analysis of Swatch, let’s dive into the introduction of the company. Many students choose an online digital marketing course for convenience.
Aditya Shastri
May 8, 2026
Stepwise SWOT Analysis of Xerox with Company Overview
Xerox Corporation – one of the oldest and leading companies. The firm has been working in the IT industry for one century now. It sells a wide variety of printing and office equipment comprising printers, scanners and beneficial systems. In this blog, we will read about the SWOT Analysis of Xerox.
Let us now look deeply into the company and explore its strengths, weaknesses, threats and opportunities.
If you're starting out, an online digital marketing course is the best way to begin.
Aditya Shastri
May 8, 2026
SWOT Analysis of Sephora 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Sephora is one of the world's leading prestige beauty retailers, with 2,500+ stores across 30+ markets and an omnichannel model that sets the global benchmark. Can it hold its ground against Ulta, rising D2C brands, and fast-shifting Gen Z loyalties in 2026?
This Sephora SWOT Analysis unpacks what is powering the brand forward and where the real vulnerabilities lie, making it essential reading for entrepreneurs and business students.
Aditya Shastri
May 8, 2026
Comprehensive SWOT Analysis of Louis Vuitton
In this blog, we will discuss about the SWOT Analysis of one of the most luxurious brands all over the world – Louis Vuitton. Everyone knows this brand name but the products of this company are not easily affordable and could be seen only in high-class society. So, what makes this product such a hit amongst people all across the world? Let’s find out by going into the SWOT Analysis of Louis Vuitton.
If you want to specialise in marketing, an MBA in digital marketing is a great choice.
Aditya Shastri
May 8, 2026
Elaborative SWOT Analysis of KPMG – One Of The Big 4
Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s.
KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients.
Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.
Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.
Aditya Shastri
May 8, 2026
Honda SWOT Analysis 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Honda is the world's largest motorcycle manufacturer and Japan's second-largest automaker, operating across automobiles, motorcycles, and power products in over 150 countries. Yet in 2026 it faces a pivotal moment: EV losses, US tariff pressure, and a collapsed Nissan merger have shaken its outlook.
This Honda SWOT Analysis gives entrepreneurs and business students the strategic clarity they need to understand exactly where Honda stands today.
Aditya Shastri
May 8, 2026
SWOT Analysis of Ferrero Rocher 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
Ferrero Rocher remains the gold standard of premium boxed chocolates, created by Italy's Ferrero Group and sold in 120+ countries worldwide. Currently positioned as the ultimate gifting chocolate for celebrations and hospitality moments, it faces intensifying competition from health-focused premium brands and cocoa inflation pressures.
How can Ferrero Rocher maintain its luxury aura while adapting to Gen Z preferences? This analysis offers key insights for entrepreneurs and business students studying premium brand strategy.
Before moving forward, I would like to inform that the research and analysis of this content is done by Aadi Chandura, who is a student of IIDE's Online Digital Marketing (ACDM) , June Batch 2025. If you find this content interesting, reach out to Arnav to appreciate his hardwork - he will be over the moon.
Aditya Shastri
May 8, 2026
Detailed SWOT Analysis of FedEx – Popular Courier Company
The company with the slogan ‘the world on time’ has been tremendously growing since the first night. FedEx is the company that bought changes in the market.
If you are also eager to know how this company grew so big and what is the secret behind the growth of this company, then we have done a SWOT analysis for you in this blog, through which you will be very easy to understand.
The blog will also help you understand how you have to do a swot analysis and how you can find out your organisation’s strengths and weaknesses.
We have done a brief analysis by which at the end you will know every aspect about the organization and how they earn profit.
AI courses online teach automation and machine learning concepts.
So, before we jump into the SWOT Analysis of FedEx, let’s look at the company’s journey from the first night till now.
Aditya Shastri
May 8, 2026
In-depth SWOT Analysis of Ducati
Ducati is an Italian motorcycle brand that produces and sells high-end motorcycles. A brand is known for its elegant appearance, great styling, and superior performance all around the world.
The Lamborghini group is owned by Volkswagen, and Ducati is part of that group. They are also racing bike masters who perform admirably.
But first, let’s discover more about the company before diving into its SWOT Analysis.
An online digital marketing course helps you understand digital platforms.
Aditya Shastri
May 8, 2026
SWOT Analysis of Costco with Strategic Insights in 2026 | IIDE
The company Costco was the fifth-largest retailer in the world as of 2020. Costco is an American multinational company that operates a series of member-only retail stores. Costco is one of the largest world retailers of organic foods, prime beef, wine, and rotisserie chicken, etc.
Its service is available in the United States, United Kingdom, Canada, Australia, Japan, Mexico, Taiwan, Spain, China, South Korea, France, and Iceland. To understand the company’s business pattern and to recommend a solution, we need to compute the SWOT analysis of Costco.
The SWOT analysis of Costco will help to have an insight into the past strategies of the company and to plan the future strategy. It examines the internal as well as external factors that are relevant to the business.
You can learn marketing fundamentals through an online digital marketing course.
Costco’s SWOT analysis addresses the most significant issues that a company should take into account while forming the futuristic strategy formulation that will contribute to Costco’s good position in the global retail market.
Aditya Shastri
May 8, 2026
SWOT Analysis of Airbnb with Key Insights
The original title of the most popular home rental company is “Air bed and breakfast”. It is none other than Airbnb.
The company is the world’s most popular accommodation website valued at over $35 billion as of 2019. Being the largest known brand in the world and serving for more than a decade, Airbnb has come a long way by facing all the ups and downs in the business.
This SWOT Analysis of Airbnb focuses on explaining the strengths, weaknesses, opportunities, and threats. So let’s start by learning more about Airbnb.
Many learners prefer a bachelor’s in digital business for industry exposure.
Aditya Shastri
May 8, 2026
Sunsilk Marketing Strategy 2026: Gaming Revival & Sisterhood Success
Sunsilk’s marketing strategy highlights how a legacy brand regained relevance with young women by blending science-backed haircare with culture-led digital experiences like Sunsilk City and the #Bouncenatyam challenge.
A social-first funnel and quick-commerce partnerships drove strong engagement and sales, while gaps such as no owned customer data, missed search intent, and reduced appeal among older audiences point to areas for improvement.
Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Vinay Gajjelli. He is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch).
If you found this helpful, feel free to reach out to Vinay Gajjelli to send a quick note of appreciation for him fantastic research. He'll appreciate the kudos!
Aditya Shastri
May 8, 2026
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