Latest Case Studies

Xerox Corporation – one of the oldest and leading companies. The firm has been working in the IT industry for one century now. It sells a wide variety of printing and office equipment comprising printers, scanners and beneficial systems. In this blog, we will read about the SWOT Analysis of Xerox. Let us now look deeply into the company and explore its strengths, weaknesses, threats and opportunities. If you're starting out, an online digital marketing course is the best way to begin.

Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think  Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy.  An MBA in digital marketing is a great option for professionals looking to upskill in today’s competitive market. About Walmart Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations. The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach.  According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer.  What’s new with Walmart? Here’s what was buzzing around Walmart recently: Walmart Plus Week 2023: Walmart Plus Week is a week-long sales event for Walmart Plus members, with exclusive discounts on a wide range of products. Walmart GoLocal: Walmart GoLocal is a delivery service that delivers groceries and other items from Walmart stores to customers’ doorsteps. Walmart Drone Delivery: Walmart is testing drone delivery for groceries and other items in select markets. Walmart InHome Delivery: Walmart InHome Delivery is a service that delivers groceries and other items directly to customers’ refrigerators. Walmart Health & Wellness: Walmart is expanding its healthcare offerings, including opening new Walmart Health centers and offering more telehealth services. Walmart Financial Services: Walmart is expanding its financial services offerings, including offering more banking and lending options. Walmart Advertising: Walmart is expanding its advertising platform, offering businesses more ways to reach Walmart customers. Walmart Marketplace: Walmart Marketplace is a third-party marketplace where sellers can sell their products on Walmart.com. Walmart Fulfillment Services: Walmart Fulfillment Services is a service that helps businesses fulfill their online orders. Walmart eCommerce: Walmart is investing in its eCommerce business, including expanding its online selection and improving its delivery options. Walmart Sustainability: Walmart is committed to sustainability, and is working to reduce its environmental impact and operate more sustainably. To understand how Walmart supports its pricing and distribution strategy, you can explore the Business Model of Walmart.Let’s now understand the target audience of Walmart better with the help of a buyer persona.

Larsen & Toubro is one of the largest and most reputed companies in the Indian private sector.  It is engaged in high-impact sectors of the economy and its capabilities span the entire spectrum of ‘design to deliver’. Sustainability is embedded in their long-term strategy which is also reflected in their marketing. L&T capitalizes on popular trends while promoting its services. If you're aiming for leadership roles, an MBA in digital marketing can help you build strong strategic skills. Before starting with this, let’s see what Larsen & Toubro is:

Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.  In this case study, we will be discussing about the marketing mix of Subway in a detailed structure. If you want to learn how these global brands succeed, pursuing an MBA in digital marketing can help you build strategic and practical marketing skills.

Jet Airways (India) Ltd is a Mumbai-based international airline. It was once India’s largest airline. From its main hub at Chhatrapati Shivaji International Airport and secondary hubs at Chennai International Airport, Indira Gandhi International Airport, Kempegowda International Airport, and Netaji Subhas Chandra Bose International Airport, it operated over 300 flights per day to 74 destinations worldwide. To better understand the reasons for the company’s continuous growth, let’s look into the SWOT Analysis of Jet Airways, which is required for any company to survive and thrive in the market. A SWOT analysis is used to assess a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to assist organizations in gaining a thorough understanding of all the factors that influence business decisions. So, in this case study, we’ll learn about Jet Airways and the SWOT Analysis of Jet Airways. So, Let’s get started. To build a strong foundation, enrolling in an online digital marketing course can help you understand key concepts like SEO, social media, and paid ads.

Exclusive SWOT Analysis of Giordano- Italian Fashion Brand Previously we saw the SWOT Analysis of the biggest fast-fashion brand Zara, this time we will look at the SWOT analysis of Giordano. From commencing its business as an online marketplace for cloth to being Asia’s largest online clothing company. Giordano has come a long way. They manufacture all kinds of apparel for men, women and kids. In this case study, we will look at the SWOT analysis of Giordano and how it has created its path of success worldwide but before that let’s know some more facts about the company. If you want to learn how brands achieve such success, enrolling in an online digital marketing course can help you build practical skills and industry knowledge.

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Uber, formerly known as Uber Cab has become the face of the taxicab industry in over 60 countries. This company has achieved groundbreaking success with its unique marketing strategies.  In this case study, we will be discussing about the Company and 4Ps of the Marketing Mix of Uber.  Before getting into the main segment, let’s just have a quick overview of the company. If you want to master such business strategies, pursuing an MBA in digital marketing can help you gain practical industry insights and skills.

Tech Mahindra Ltd. (TechM) is an information technology (IT) services and solutions firm headquartered in Pune, Maharashtra. This blog is about the in-depth swot analysis of Tech Mahindra. This company offers the services, its outsourcing, implementation, and management of infrastructure-as-a-service, integrated technology solutions, BPO services, platforms, networks, services, and mobile value-added services. TechM offers next-generation solutions such as cloud computing, big data, content management, networking, digital, enterprise software, device testing and certification, and the Internet of Things (IoT).  The company offers services for a variety of industries, including banking, financial services, and insurance, communication services, energy and utilities, healthcare and life sciences, manufacturing, public sector, and government, hospitality, retail, and consumer packaged goods, sports, technology, high tech, media and entertainment, travel, transportation, hospitality and logistics, and oil and gas.  If you want advanced skills and leadership roles, pursuing an MBA in digital marketing can help you build a strong, future-ready career.

The main goal is to help you gain insights into SafeGold’s move from an unknown fintech company in 2017 to the fastest-growing fintech company in India in 2022. How SafeGold gained the trust of Indian gold investors, you’ll get all the information in this blog.  In 2020, the pandemic outbreak hit the World’s economy and most businesses shifted to online mode. And as the world goes online, the demand for online digital marketing skills also goes up. Today, there is plenty of demand for digital marketers. If you are also interested in making a career in  Digital Marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.  Before we begin our deep dive, let us start by learning SafeGold’s story, its investors, its partners and its digital presence.

Dyson Limited, headquartered in Malmesbury, England, is a British technology company founded in the United Kingdom by James Dyson in 1991. It’s a Technology company that makes air purifiers, vacuum cleaners, hand dryers, bladeless fans, hairdryers, heaters, and lights.   Dyson Ltd has expanded globally, with items distributed in more than 50 countries, including Spain, Canada, Belgium, France, the Netherlands, and Germany. Decide to export to competitive markets like the United States, China, and Japan. Despite this, Dyson Company continues to thrive in competitive markets, and its profits are increasing year after year. Over the years, the company has evolved from a one-man operation with a single product concept to a global technology firm with over 1000 engineers. Engineers and scientists make up part of the company’s ever-expanding team. More of them means more ideas, which means more invention. Dyson had over 12,000 employees worldwide as of February 2018. Before going through the SWOT Analysis of Dyson,  let’s see about the competitors of Dyson.

Flipkart started by selling a variety of products like music, cell phones, and movies but as eCommerce took a massive leap in the industry, Flipkart took the opportunity and extended its product line to a variety of categories. Now it has become one of the leading online retail companies in India. In this blog, we will discuss the Marketing‌ ‌Mix‌ ‌of‌ ‌Flipkart, so let’s get started with discussing about the company in brief: