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BBA In Digital Marketing Colleges
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Future Retail SWOT Analysis 2026 - Strengths, Weaknesses, Opportunities & Threats
Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.
What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse?
This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.
Aditya Shastri
Mar 30, 2026
Detailed SWOT Analysis of Real Fruit Juice with Infographics
Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice.
Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.
The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.
Aditya Shastri
Mar 30, 2026
SWOT Analysis of Dabur 2026 - The Largest Ayurvedic Health Care Company
Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.
Aditya Shastri
Mar 30, 2026
SWOT Analysis of Shoppers Stop 2025: Strengths, Weaknesses, Opportunities, and Threats
Launched in 1991, Shoppers Stop is recognised as India's pioneering department store, having successfully evolved from a single-brand entity into a leading fashion and lifestyle retail destination.
The brand was established with a strong market presence by consistently delivering premium-quality items that remain accessible and attainable to the mass Indian consumer.
Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Bhavesh Dudeja. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025.
If you found this helpful, feel free to reach out to him to send a quick note of appreciation for his fantastic research. He will appreciate the kudos!
Aditya Shastri
Mar 30, 2026
Comprehensive Marketing Strategy of HCL | IIDE
HCL Technologies is a dominant Information Technologies giant with its roots in India. It is a multinational company that specializes in information technology and consulting services.
HCL technologies made it to the Forbes Global list. It has managed to maintain an impressive annual revenue of $10 billion and has a net worth of 21 billion dollars.
In this blog, we will understand the marketing strategy of HCL incorporating its marketing mix and competitor analysis. Let us understand the origins of HCL.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Mar 30, 2026
4 Best Reddit Marketing Strategies for Brands
Reddit- “The Front Page of the Internet” is a growing family of millions of people sharing the things they care about. Every day millions of people all over the world post, vote, and comment in the community which is organized around their interests.
Thus, In this blog, we have assembled the 4 Best Reddit Marketing Strategies for Brands that can be used in 2021.
We all know that the audience also exists on the website, so one question that surely comes to our mind is “Should we use Reddit?” To be honest, any social media website’s basic rule is to possess an outsized amount of engagement together with your audience.
The platform not only helps the brand to be successful but also allows it to build an engaging online presence very efficiently.
So, this blog focuses on types of content to post, marketing strategies to be used by the brand, and many more on Reddit. So let’s start by understanding more about Reddit in the coming section.
Aditya Shastri
Mar 30, 2026
In Depth Marketing Strategy of Truist – In-Depth Analysis
Truist Financial Corp (Truist Financial) is a financial holding company that offers retail and commercial banking products and related financial solutions through subsidiaries.
Its retail banking portfolio includes asset management, loans and mortgages, insurance, investment brokerage, online banking, retail deposits, payments, wealth management, and SMS banking.
We will learn the entire marketing strategy of Truist by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Also do check out IIDE’s 4-Month Digital Marketing Course to learn more.
Aditya Shastri
Mar 30, 2026
Extensive Marketing Mix Of Jio with Fully Detailed Explanations
Reliance Jio, one of India’s largest network providers, has taken the globe by storm with its marketing and commercial strategy. It has had a tremendous impact on India’s digital ecosystem transformation. It began operations as a telecommunications company in 2016 and garnered more than 50 million users in exactly 83 days.
It is focused on giving India the chance to benefit from the digital revolution by connecting everyone by offering the finest quality of connectivity at the lowest cost.
Reliance Jio is a mobile service that provides 4G LTE (Long-Term Evolution) which covers all 22 telecom circles in India. Today the brand is successful in India due to its capabilities in marketing strategies, innovation in products, and top-notch services.
In this case study, we will be learning about the marketing mix of Jio by detailing its 7Ps strategies.
An online digital marketing course is suitable for beginners and professionals.
Aditya Shastri
Mar 30, 2026
In-Depth Marketing Strategy of Zee Entertainment Limited
Zee Entertainment Enterprise Limited is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.
So today in this case study we are going to understand the marketing strategy of zee entertainment Limited, its marketing mix along with its SWOT analysis. So without any further ado, let’s start by understanding the Zee company.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Mar 30, 2026
Complete Marketing Mix of Lenovo With Company Overview
Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world.
Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market.
In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo.
You can explore new career paths with AI courses online.
Aditya Shastri
Mar 30, 2026
An Extensive Marketing Mix Of Zara with Detailed Analysis
Introduction
A Spanish clothing brand popularly known as Zara is a company where people can find unique, trendy, fashionable, and comfortable clothes with present-day essence.
Zara is believed to be the hotspot of fashion. Ever since its origin, Zara consistently launches its new product offerings with a different taste of fashion.
The typical marketing mix helps a company to build its foundation stronger. In this case study, we will be discussing how Zara uses its marketing mix profoundly to popularize its products. let’s deep dive into the Marketing mix of Zara.
You can build a strong professional profile with an MBA in digital marketing.
Aditya Shastri
Mar 30, 2026
In-depth SWOT Analysis of Kotak Mahindra Bank with Complete Explanations
Kotak Mahindra Bank is the third-largest private sector bank with a market capitalization of 3,57,000 Crore INR.
Founded in the year 2003, Kotak Mahindra Bank has a wide distribution network with 1391 branches spread over 689 locations through 2163 ATMs. In this case study, we will learn about the SWOT Analysis of Kotak Mahindra Bank.
An MBA in digital marketing helps you understand advanced tools and platforms.
Aditya Shastri
Mar 30, 2026
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