Latest Case Studies

Nissan Motor Co., Ltd. feels like one of those brands the market is still trying to figure out. A few years ago, Nissan was ahead of many competitors in electric vehicles through the Nissan LEAF. Today, the company is navigating one of its most decisive restructuring phases in decades dealing with a projected ¥650 billion (approximately US$4.2 billion) net loss, leadership changes, plant closures, and a rapidly intensifying competitive landscape.It is not exactly failing, but it is not clearly winning either. So the real question is: Can Nissan convert its engineering legacy and hard-earned EV experience into a genuine comeback or is the brand quietly slipping toward long-term irrelevance? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sanjusha Sikri, a current student of IIDE’s Post Graduation in Digital Marketing and Business Strategy, August Batch 2025. If you found this helpful, feel free to reach out to Sanjusha Sikri to send a quick note of appreciation for her fantastic research, She will appreciate the kudos!

Marlboro is one of the most iconic consumer brands ever created. What started as a low-share cigarette brand quietly sitting on the fringes of the tobacco market eventually became the world's leading tobacco name through powerful positioning, premium perception, and unmatched consumer loyalty. It is a brand-building story that marketing textbooks still reference today. Even after decades of heavy regulations, advertising bans, rising prices, and growing social stigma, Marlboro continues to stand tall as a globally dominant force in its category. So the real question worth asking in 2026 is this: Is Marlboro still winning purely because of the brand power it accumulated in the past, or does it have the strategic strength to genuinely evolve for the future? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sakshi Bajaj, a current student of IIDE’s Post Graduation in Digital Marketing and Business Strategy, August Batch 2025.  If you found this helpful, feel free to reach out to Sakshi Bajaj to send a quick note of appreciation for her fantastic research, She will appreciate the kudos!

SK Telecom has been around since 1984. For most of those four decades, the job was straightforward: keep South Koreans connected. That version of the company is gone. What exists today is something the company has been quietly but aggressively building toward for years. SK Telecom is no longer just selling mobile plans and managing cell towers. It is deep into a full-scale push into AI infrastructure, cloud computing, and building its own large language models from scratch. The question worth asking honestly: Is any of this actually working, or is the AI story just a way to dress up a company that still lives and dies by its telecom subscriber count? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Pranav Valecha, a current student of IIDE’s Post Graduation in Digital Marketing and Business Strategy, August Batch 2025. If you found this helpful, feel free to reach out to Pranav Valecha to send a quick note of appreciation for his fantastic research, he will appreciate the kudos!

redBus is one of India's most recognised travel-tech brands. For millions of users, online bus booking still begins and ends with redBus. What started as a straightforward solution to a deeply frustrating offline ticketing experience has grown into a category leader serving over 223 million travellers every year in India alone, and 466 million tickets sold globally. But the market is shifting fast. Consumers now expect faster apps, smarter pricing, real-time support, loyalty rewards, and seamless end-to-end travel experiences not just a seat on a bus. So the real question for 2026 is this: Can redBus continue leading the category it created, or is the competition finally closing the gap? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Dinesh Kumar, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. His effort and in-depth research played an important role in shaping this analysis. If you found this helpful, feel free to reach out to Dinesh Kumar to send a quick note of appreciation for his fantastic research, he will appreciate the kudos!

HubSpot is no longer just the inbound marketing brand many marketers first learned about. What began as a content-led marketing platform has evolved into a global customer platform powering marketing, sales, service, and AI-driven growth for businesses worldwide. Search traffic is shifting, AI tools are rising, and software buyers now expect automation, outcomes, and simplicity together. So the real question is: Can HubSpot stay ahead in the AI era, or is the category becoming too crowded? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Gajendra Prajapat, a current student of IIDE’s Post Graduation in Digital Marketing and Business Strategy, August Batch 2025.  If you found this helpful, feel free to reach out to Gajendra Prajapat to send a quick note of appreciation for his fantastic research, he will appreciate the kudos!

Swatch is the largest watch-making company that offers watches with contemporary, trendy, and innovative designs. It is one of those brands that culminates in art, sports, and fashion.  To know the growth of Swatch in the business era, SWOT analysis helps to better understand the reasons behind the company’s continuous success.  So, before diving into the SWOT analysis of Swatch, let’s dive into the introduction of the company. Many students choose an online digital marketing course for convenience.

Xerox Corporation – one of the oldest and leading companies. The firm has been working in the IT industry for one century now. It sells a wide variety of printing and office equipment comprising printers, scanners and beneficial systems. In this blog, we will read about the SWOT Analysis of Xerox. Let us now look deeply into the company and explore its strengths, weaknesses, threats and opportunities. If you're starting out, an online digital marketing course is the best way to begin.

Sephora is one of the world's leading prestige beauty retailers, with 2,500+ stores across 30+ markets and an omnichannel model that sets the global benchmark. Can it hold its ground against Ulta, rising D2C brands, and fast-shifting Gen Z loyalties in 2026?  This Sephora SWOT Analysis unpacks what is powering the brand forward and where the real vulnerabilities lie, making it essential reading for entrepreneurs and business students.

In this blog, we will discuss about the SWOT Analysis of one of the most luxurious brands all over the world – Louis Vuitton. Everyone knows this brand name but the products of this company are not easily affordable and could be seen only in high-class society. So, what makes this product such a hit amongst people all across the world? Let’s find out by going into the SWOT Analysis of Louis Vuitton. If you want to specialise in marketing, an MBA in digital marketing is a great choice.

Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s. KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients.  Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies.  To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah. Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.

Honda is the world's largest motorcycle manufacturer and Japan's second-largest automaker, operating across automobiles, motorcycles, and power products in over 150 countries. Yet in 2026 it faces a pivotal moment: EV losses, US tariff pressure, and a collapsed Nissan merger have shaken its outlook.  This Honda SWOT Analysis gives entrepreneurs and business students the strategic clarity they need to understand exactly where Honda stands today.

Ferrero Rocher remains the gold standard of premium boxed chocolates, created by Italy's Ferrero Group and sold in 120+ countries worldwide. Currently positioned as the ultimate gifting chocolate for celebrations and hospitality moments, it faces intensifying competition from health-focused premium brands and cocoa inflation pressures. How can Ferrero Rocher maintain its luxury aura while adapting to Gen Z preferences? This analysis offers key insights for entrepreneurs and business students studying premium brand strategy. Before moving forward, I would like to inform that the research and analysis of this content is done by Aadi Chandura, who is a student of IIDE's Online Digital Marketing (ACDM) , June Batch 2025. If you find this content interesting, reach out to Arnav to appreciate his hardwork - he will be over the moon.