Elaborative SWOT Analysis of Sprite – The Sixth Best-Selling Soft Drink Brand Worldwide

In the last article, we did a 360-degree SWOT Analysis of Gatorade. Today, we will be looking at the SWOT analysis of Sprite – a much-loved subsidiary of the coca-cola company.

Sprite is the sixth best-selling soft drink brand worldwide and is sold in more than 190 countries. Its lemony flavour and refreshing feel are largely popular among teenagers and the youth demographic. 

Much of the success of this brand comes from its extensive marketing efforts that included collaboration with hip-hop artists and basketball champions. However, with the change in the marketing scenario, Sprite has also re-strategise its marketing techniques. If you are interested in learning about the latest trends in marketing, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. 

In this case study, we will learn about the SWOT Analysis of Sprite. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]