In the last article, we did a 360-degree SWOT Analysis of Gatorade. Today, we will be looking at the SWOT analysis of Sprite – a much-loved subsidiary of the coca-cola company.
Sprite is the sixth best-selling soft drink brand worldwide and is sold in more than 190 countries. Its lemony flavour and refreshing feel are largely popular among teenagers and the youth demographic.
Much of the success of this brand comes from its extensive marketing efforts that included collaboration with hip-hop artists and basketball champions. However, with the change in the marketing scenario, Sprite has also re-strategise its marketing techniques. If you are interested in learning about the latest trends in marketing, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
In this case study, we will learn about the SWOT Analysis of Sprite. But first, let us know about the company and the product better.