Thorough SWOT Analysis of Land Rover – A Four-Wheel Drive British Brand

Previously we discussed the SWOT analysis of Japan’s top-selling luxury car company, Lexus. Today, we will go through the SWOT Analysis of Land Rover in more detail.

Land Rover is the largest British luxury manufacturer of cars, starting in 1885 as Rover Company. Land Rover goes through a lot of processes while providing the strongest luxury SUVs. In 1947, the first Land Rover was designed by Maurice Wilks as the Chief Designer at Rover Company and tested the prototype of the car.

Land Rover has been in the automotive industry for so long because its marketing strategy works very well and all the efforts show improvement in their products. Nowadays, the world uses digital marketing to maintain its business online presence. Interested to learn more about digital marketing, check out our Digital Marketing 101 Free MasterClass By Founder of IIDE and CEO, Karan Shah.

Want to learn how Land Rover is successful until now? We will discover the SWOT Analysis of Land Rover, also learn more about products, competitors, customers and technology.

About Land Rover 

SWOT Analysis of Land Rover - The Founder of Land Rover

Land Rover is a British luxury manufacturer of cars, began as Rover Company in 1885 manufacturing bicycles in Warwickshire, England. After a few ownership changes throughout its existence, Land Rover and Jaguar Car were finally owned by Tata Motors, an Indian giant automotive manufacturer in 2008 and became Jaguar Land Rover Limited in 2013.

Land Rover produces any type of SUVs Car such as Range Rover Family, Electric Plug-In Hybrid, Discover Family, Defender Family, Special Vehicle Operations and Land Rover Classic. Land Rover decided to use life cycle assessment for their future products research and operations with the product developments.

Land Rover is famous for manufacturing unrivalled capabilities cars and advancement of technology that is suitable for adventures everywhere. In 1948, the first Land Rover production was Series I, which originally appeared at the Amsterdam Motor Show and the full production continued in Solihull.

Quick Stats on Land Rover
FounderMaurice Wilks
Year Founded1978
OriginEngland
No. of Employees39,787
Company TypePublic
Market Cap$ 1.573 Trillion of Tata (2021)
Annual Revenue£ 19.73 Billion (2020)
Net Income/ Profit£ 422 Million (2020)

SWOT Analysis of Land Rover - Ratan Tata at Land Rover Auto Expo

What’s new with Landrover?

Here’s what was buzzing around Landrover recently:

  • All-new Range Rover: Land Rover has launched its all-new Range Rover, which features a sleek new design, luxurious interior, and advanced technologies.
  • Range Rover Sport: The Range Rover Sport has also received a refresh for 2023, with new styling, updated interior, and more powerful engines.
  • Defender 130: Land Rover has expanded the Defender lineup with the new 130 model, which offers eight seats and more cargo space.
  • Defender 80: Land Rover is also developing a shorter-wheelbase Defender 80 model, which is expected to launch in 2023.
  • Electric Range Rover: Land Rover has announced plans to launch an all-electric Range Rover in 2023.
  • Range Rover Velar: The Range Rover Velar has received a minor update for 2023, with new styling and updated interior features.
  • Discovery: The Discovery has also received a minor update for 2023, with new styling and updated interior features.
  • Discovery Sport: The Discovery Sport has received a more significant update for 2023, with new styling, updated interior, and more efficient engines.
  • Defender V8: Land Rover has launched a new Defender V8 model, which is powered by a 5.0L supercharged V8 engine.
  • Defender Hard Top: Land Rover has launched a new Defender Hard Top model, which features a fixed roof instead of a fabric soft top.
  • Defender Trophy Edition: Land Rover has launched a new Defender Trophy Edition, which is designed for off-road enthusiasts.

Let’s now understand the target audience of Globe Telecom better with the help of a buyer persona.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 24, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]