Elaborative SWOT Analysis of OnePlus – A Chinese Consumer Electronics Manufacturer

Last time we discussed an in-depth and complete SWOT Analysis of CarMax, which is one of the famous used-car retailers based in the United States. This time, we will elaborate the SWOT Analysis of OnePlus in-depth.

OnePlus Technology Co., Ltd. is a Chinese consumer electronics manufacturing company that was established 9 years ago. The company is best known for making smartphones, and officially serves around 34 countries and some regions around the globe as of July 2018.

The marketing efforts seriously adopted by OnePlus made it achieve its huge success. As the world goes on an online mode due to the covid pandemic, marketing is changing drastically and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing, taught by Karan Shah, IIDE’s CEO and Founder if you are interested with today’s effective digital marketing.

In this blog, we will learn about the SWOT Analysis of OnePlus. Before we begin, let us learn more about OnePlus as a company, its achievements, products and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]