Elaborated SWOT Analysis of Humana – American Health Insurance Company

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Humana.

Humana was first started as a nursing home and hospital in the years between 1961 – 1983, lawyers David A Jones Sr.and Wendell Cherry founded a nursing home company (Humana). The main aim of the company is to provide health services to people where they feel homely and satisfied with the service.

Humana not only provides health services but also has a health insurance plan; that’s why the company ranked top 41 in 2021 on the fortune 500 lists which made the highest rank by revenue. It has been the fourth-largest health insurance provider in the nation.

Another aspect that made Humana the giant it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

But, before we begin with the SWOT Analysis of Humana, let us learn more about Humana the company, founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.