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Explore the Uber business model case study to understand how Uber revolutionises urban transportation. Delve into the company’s market share, innovative offerings, and operational strategies in this comprehensive case study of Uber.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 2, 2024
Uber’s business model is a two-sided marketplace connecting drivers and riders, generating revenue through commissions and service fees.
Uber makes money through commissions on rides, service fees, surge pricing, and subscription services like Uber Pass.
Uber’s main products include UberX, UberPOOL, UberBLACK, UberEATS, UberFREIGHT, and Jump.
Uber’s top competitors include Lyft, Didi Chuxing, Ola, Grab, and Bolt.
Uber uses AI, machine learning, and advanced algorithms for route optimisation, dynamic pricing, and personalised recommendations.
UberEATS is a food delivery service that connects customers with local restaurants for convenient meal delivery.
Uber targets a broad audience, including urban dwellers, tourists, business professionals, and food enthusiasts through diverse offerings.
Uber holds approximately 68% of the US ride-hailing market.
Uber’s CSR initiatives include transitioning to electric vehicles, enhancing safety features, and supporting community health and disaster response.
Uber operates a two-sided marketplace connecting drivers and riders, using advanced technology for efficient service delivery.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.