Full Case Study On Maybelline’s Perfect Looking Marketing Strategy – with 360 Company Overview

Previously we had discussed the case study on the marketing strategy of Nivea. In Today’s case study, we will be talking about the marketing strategy of Maybelline.

The term Maybelline is known to many beauty enthusiasts from around the world as an iconic brand that is easily available to consumers around the country.  Maybelline is a leader in the beauty cosmetic industry, making some of the best makeup money can buy.

This case study covers the marketing strategy of Maybelline that it implements to create buzz about itself and the advertising campaigns it has undertaken over the years and the 4Ps of the brand’s marketing mix, So let us start by knowing more about Maybelline in the coming section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]