Comprehensive SWOT Analysis of Linkedin – Detailed Explanation with Infographics

Last time we elaborated on the SWOT Analysis of the world’s most famous social media messaging application WhatsApp. This time, we will tackle the SWOT Analysis of Linkedin in-depth.

Linkedin is used by over 775 million people in the world in over 200 countries & territories. Linkedin is not like any other social media where we’ll post what we are doing in normal life, its purpose is to provide people with a platform where they can share their professional life as well as their academic achievements.

LinkedIn has done a great job and created high brand awareness with the help of its digital ad campaigns. Digital marketing now has become an essential part of every business. If you want to learn more about digital marketing do check our Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

So, in this case, study, we will learn about the SWOT analysis of Linkedin. Let’s get started.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.