Comprehensive S.W.O.T Analysis of WhatsApp

WhatsApp is used by over 2 billion people in over 180 countries to stay in touch with friends and family at any time and from any location. WhatsApp is a free messaging and calling app that is available on phones all over the world and provides simple, secure, and reliable messaging and calling.

To better understand the reasons for WhatsApp’s continuous growth, we should understand its SWOT analysis, which is required for any business to survive and thrive in the market.

So, in this case study, we will learn about the SWOT analysis of WhatsApp. Let’s get started.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.