In the previous blog, we had done comprehensive research about the Marketing Mix of Milo by looking at all the 4Ps strategies. In this blog, we are going to view the SWOT Analysis of Milo – the iconic tasty milk drink from Nestle in detail.
Milo is the world’s biggest and most popular chocolate malt beverage (powdered product) that can be made by mixing it with cold/hot water or milk or both.
Milo was first developed and introduced in Australia in the early 1930s but now globally, becoming one of the favourite and most liked drinks among children, teenagers, and adults. And yes, you read it right, adults too! But how did Milo do this? It is because Milo offers high-quality products that meet the desired wants of the consumers and satisfy their needs.
Also, Milo’s digital marketing strategies have played a vital role for them to become so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports.
In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
In this case study, we will learn about the SWOT Analysis of Milo. But first, let us know about the company and the product better.