Complete Marketing Strategy of Raymond: A Thorough Case Study

In our previous article, we learned in detail about the SWOT Analysis of Raymond. In this article, we are going to elaborate on the marketing strategy of Raymond.

Raymond is a fashion and fabric retailer based out of India, set up in 1925. It also manufactures suiting fabrics and woolen fabrics. Park Avenue, Raymond Premium Apparel, Parx, and Colour Plus are brands under Raymond.

It retails all its brands through a vast network of 700 stores in over 200 cities spread all across India and overseas. Raymond is amongst the most respected and one of the largest apparel manufacturers. 

A company’s marketing strategy is ingrained in its DNA and can make or break its success. Marketing has adapted as individuals from all around the world search for the digital world. However, if you’re interested in modern digital marketing, check out our CEO’s free masterclass on the subject, Digital Marketing 101.

In this case study, we shall discuss the Marketing Strategy of Raymond along with its digital presence, and some marketing campaigns. We will also look at the marketing mix strategy, which includes the 4Ps of marketing.

So let us begin with learning more about Raymond.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 2, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]