In our previous article, we learned in detail about the SWOT Analysis of Raymond. In this article, we are going to elaborate on the marketing strategy of Raymond.
Raymond is a fashion and fabric retailer based out of India, set up in 1925. It also manufactures suiting fabrics and woolen fabrics. Park Avenue, Raymond Premium Apparel, Parx, and Colour Plus are brands under Raymond.
It retails all its brands through a vast network of 700 stores in over 200 cities spread all across India and overseas. Raymond is amongst the most respected and one of the largest apparel manufacturers.
A company’s marketing strategy is ingrained in its DNA and can make or break its success. Marketing has adapted as individuals from all around the world search for the digital world. However, if you’re interested in modern digital marketing, check out our CEO’s free masterclass on the subject, Digital Marketing 101.
In this case study, we shall discuss the Marketing Strategy of Raymond along with its digital presence, and some marketing campaigns. We will also look at the marketing mix strategy, which includes the 4Ps of marketing.
So let us begin with learning more about Raymond.