Elaborated SWOT Analysis of Raymond – Largest Woolen And Worsted Apparel Brand

In our previous blog, we discussed the SWOT Analysis of one of the largest fashion apparel companies in the world, Zara. This time, we will be doing an in-depth SWOT Analysis of Raymond.

Raymond is the largest woolen and worsted apparel brand in India in terms of net sales. It is the world’s largest integrated manufacturer of fabric. It is also Indias largest woolen fabric maker. With almost a century of experience, it has been providing its customers with some of the classiest products in the market.

Raymond holds more than 60% of the market share in India is due to its brilliant advertising. Most of its successful marketing campaigns are from its digital platforms which helps them cater to a large audience with ease. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us eager to know how Raymond is successful in its industry. We have given a detailed study of the SWOT Analysis of Raymond. But before we learn its SWOT Analysis let us first know about it as a company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.