Detailed Marketing Strategy of Rolls Royce -Complete Case Study

Rolls Royce is a British luxury automobile manufacturer. The company is known for making the best cars around the world and has a very reputed brand image. It is a subsidiary of Rolls-Royce Holdings plc which is a British multinational aerospace and defence company incorporated in February 2011.

In this blog, we will look at the Marketing Strategy of Rolls Royce, its marketing mix, competitor analysis and various campaigns. But, let us first learn about the company in brief.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 2, 2023

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]