Comprehensive Marketing Mix of Cisco with SWOT Analysis

Updated on: Jun 23, 2023

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Cisco Systems is an innovation combination settled in San Jose. Cisco was established in the year 1980, by Leonard Bosack and Sandy Lerner. It is a pioneer in the field of organization gadgets and organization executives. Throughout the long term, Cisco has had a progression of acquisitions, which has assisted them with acquiring skills and the upper hand over its rivals. The most recent in the rundown is AppDynamics for $3.7 billion, this will assist them with fortifying their hold on the cloud stage. Cisco is moving to programming-driven answers for their shoppers.

marketing mix of cisco-logo

In this case study, we will be learning about the 4Ps strategy of the marketing mix of Cisco.

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Marketing Mix of Cisco

The Marketing Mix of Cisco is used to analyze the brand with the marketing mix framework which includes the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like pricing approach, product innovation, planning promotion, etc. These business strategies, based on the marketing mix of Cisco, help the brand succeed.

Cisco’s marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Let us understand the elements of the Marketing Mix of Cisco to understand its product, pricing, advertising & distribution strategies.

Cisco Product Strategy

The product strategy in Cisco’s marketing mix can be explained as follows:

Cisco offers a range of items and administrations for big businesses, independent companies, and home arrangements. Cisco essentially being an item organization, coordinates administrations by means of its items in its advertising blend item methodology. Cisco items incorporate switches, remote regulators, LAN regulators, security doors, network switches, Servers, network modulators, Data Services, Amplifiers, Cisco IOS, security modules, WebEX, WAN mechanization, and Cloud framework.

marketing mix of cisco-products

Items are fragmented across the corporate market, business, and home arrangements. For home clients, Cisco gives link modems, principally in the Broadband section. Cisco’s Internetwork Operating System gives a reduced gathering of organization administrations incorporated into a working framework. Cisco VoIP administrations incorporated with VoIP phones are one of the great selling items, which are predominantly utilized in workplaces for correspondence.

Cisco gives certificates to IT experts, model: CCNA, CCNP, CCIE. These certificate courses assist proficiency with acquiring ability for a profession in the Networking industry.

marketing mix of cisco-certifications

Cisco Price/Pricing Strategy

Below is the pricing strategy in the Marketing mix of Cisco:

Cisco offers a wide range of products, which in turn leads to diverse pricing plans.

Contingent on the kind of industry and the items, Cisco’s costs differ. Fundamental determinants of costs are the expense of the item sold, economic situations, and costs of the comparable items fabricated by its rivals. Exorbitant cost items incorporate organization passages, servers, could framework stages; which are offered to business ventures and are sold in mass.

For home apparatuses and organization answers for home; Cisco network switches value drifts at around â‚č5000 per module. Cisco VoIP items which can be utilized both in the business climate and just for home arrangements cost around â‚č4000 per module. As Cisco items accompany superior grade and since Cisco itself has high brand esteem, items cost somewhat higher when contrasted with its rivals like Netgear or D-Link. This gives an outline of the promoting blend valuing methodology of Cisco.

Cisco Place & Distribution Strategy

Following is the distribution strategy in the marketing mix of Cisco:

Cisco has a wide worldwide presence, which shows its solid spot and dispersion system in its advertising blend. The technique of selling shifts across sections for Cisco as each fragment has diverse purchasing decisions and prerequisites.

Cisco’s outreach group is consistently on the look for enormous ventures searching for network arrangements, consequently, it turns out to be simple for such associations to make a Business to Business bargain and furthermore assist Cisco with contributing their items to any imminent client.

For private venture organizing arrangements, Cisco’s site gives a thorough technique to purchasers searching for arrangements and furthermore gives a nitty gritty methodology to the purchaser to get regarding Cisco delegate and along these lines make a buy. For home arrangements, where buys are irregular and require the acquisition of just a couple of items, Cisco has got retailers and neighborhood affiliates who assist clients with making buys and getting the best arrangement.

Cisco Promotion & Advertising Strategy

The promotional and advertising strategy in the marketing mix of Cisco is as follows:

Cisco and its accomplices elevate Cisco generally, making a discernment in the psyche of clients as there doesn’t exist any systems administration issue to which Cisco doesn’t have an answer. Cisco’s limited-time exercises remember promotions for news sites, business sites, and innovation sites, with the goal that they can stand out of undertakings searching for arrangements and well-informed individuals.

Cisco’s limited-time exercises are done by means of their site where they have video directions by innovation specialists. Cisco Networking Foundation distributes books identifying the current IT difficulties and arrangements. Cisco accomplices with different esteemed design schools across the globe to tap into top-of-the-line ability, which thus assists them with advancing themselves and gaining organizations. Consequently, this covers the Cisco showcasing blend.

SWOT Analysis of Cisco

Cisco Systems’ SWOT analysis examines the company’s brand in terms of its advantages, disadvantages, opportunities, and threats. The internal and exterior aspects of Cisco Systems’ SWOT analysis are called strengths and weaknesses, opportunities, and threats, respectively.

Cisco Systems is one of the top names in the telecom service providers industry. SWOT Analysis is a proven management framework that enables a brand like Cisco Systems to benchmark its business & performance as compared to the competitors. 

The strengths in the SWOT Analysis of Cisco are as mentioned:

  1. Geologically Diverse Business 
  2. Economies of scale lower cost and builds edge 
  3. Differentiated into many portions and tapping complex business sectors 
  4. The market-driving position brings many advantages 
  5. Powerful monetary execution 
  6. Known for its solid R and D division 
  7. A culture that investigations deliver better long-haul esteems

The weakness in the SWOT Analysis of Cisco is as mentioned:

  1. Declining capacity organizing market 
  2. Powerless presence in BPO advancements/markets contrasted with worldwide pioneers 

The opportunities in the SWOT Analysis of Cisco are as mentioned:

  1. Expansion through Strategic Alliances and Acquisitions 
  2. A keen framework foundation could expand the request 
  3. Wi-Fi Home Calling and portable broadband 
  4. Information serious applications 
  5. Information Mining

The threats in the SWOT Analysis of Cisco are as mentioned:

  1. The utilization of cloud servers is bringing down deals and particularly benefits edges for Cisco’s center business. 
  2. Open Source Competitors 
  3. High serious competition 
  4. Virtualization
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Cisco is the best illustration of a business that is operating ethically. The organization has always excelled at making wise, strategic decisions, from its branding and content all the way down to the business model and product.  The brand has been able to gain a thorough grasp of its target market because of its significant market share and emphasis on statistics.

I hope you liked the case study. Please leave your feedback on the marketing mix of Cisco in the comment section below. Share it with your friends.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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