Comprehensive SWOT Analysis of Dove- Complete Overview

Dove has gained huge momentum in the beauty industry for constantly challenging current beauty standards with its advertisements that often deliver a strong message.

Dove was established in 1957 in the US. It started with a new beauty cleansing bar. Today, the company is a personal care brand owned by Hindustan Unilever originating in the United States. Its products are sold in more than 150 countries and are offered to men, women, and babies. It is the most recommended brand by dermatologists in the US, Canada, and France and is strongly suggested by dermatologists across the world. 

In this blog, we shall discuss the SWOT Analysis of Dove and the company, covering its strengths, weaknesses, opportunities, and threats. 

Let’s start by learning more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 4, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.