Elaborative Business Model of Taobao

Taobao has a market share of 62% in China. It earned a revenue of around 100 million yuan which is equivalent to $15.4 million as of the financial year ending March 2021. Thus this makes us keen to know the business model of Taobao.

In this blog, we have covered the in-depth analysis of the business model of Taobao which includes its revenue model, value proposition, service segmentation, competitor analysis, etc. But before we start with its business model let us know about Taobao as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]