Complete Marketing Mix of Lenovo – With Company Overview

Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world. Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market.

If you’re interested in learning about the marketing strategy of the company – read the fullMarketing Strategy of Lenovo

In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 13, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.