Lenovo’s Digital Marketing Mix: Case Study and Strategy

Introduction

Lenovo is a multinational technology company incorporated in Hong Kong. It is known as one of the largest personal computer manufacturers in the world. It operates and sells products all over the world. Now that it has become a global application company, let’s see how they manage to achieve its target. We think that Lenovo’s Digital Marketing Strategy has played a major role. This article analyses marketing strategies, target audience, competitor analysis used by the company to give you an insight.

Lenovo Digital Marketing Strategy Case Study - Lenovo

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.