Comprehensive Marketing Mix of Hero Motocorp – With Full 4Ps Covered

Knowing the company from childhood, every Indian has a lot of curiosity about the company. Hero MotoCorp truly ruled the automobile industry in India. It is the World’s largest two-wheeler motorcycle company. As of 2021, it has a 37.04% market share in the two-wheeler manufacturing industry.

Thus this makes us keen to know the marketing mix of Hero MotoCorp.

In this blog, we will discuss Hero Motocorp ‘s marketing mix which includes the Price, Place, Promotion, and Product mix.

So let’s first start by knowing about Hero MotoCorp as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]