Innovative Marketing strategy of Vedantu :In-Depth Analysis

EdTech companies connect learners with technology to redefine the old classroom education system. It has proven revolutionary for acquiring skills and for imparting knowledge by virtual means.

Vedantu is one such Indian-based Edutech learning platform that conducts its online lecture using a real-time virtual learning environment. For better understanding, the model has specializations by which the students can browse and discover tutors according to their choice.

In this blog, we will be having an In-Depth analysis of the marketing strategy of Vedantu and learn many more details about Vedantu.

The pandemic has driven Edtech companies to attain maximum memberships as these companies have created an alternative educational platform with the best features. Vedantu claims to have a virtual live medium designed for one on one interaction with doubt-solving.

Edtech companies are emerging day by day due to which new rivals are entering this field. Vedantu’s top competitors are Byju’s, Toppr, Unacademy, Meritnation, and Simplilearn.

Firstly, Let us get some more insight into Vedantu and learn about its business model, Target audience, Competitors, SWOT Analysis, etc.

marketing strategy of vedantu -logo

Business Model of Vedantu

  • The business model concentrates on their personalized website and application for providing services. 
  • Vedantu works on a B2C business model.
  • Vedantu provides online teaching services and offers free lectures and notes cut shorting it at a single place.
  • They also provide the best LIVE interactive virtual learning environment called WAVE (Whiteboard Audio Video Environment).
  • The company claims to be the 1st Edtech company to begin interactive learning sessions for their respective audience.


Target Audience of Vedantu

  • Vedantu’s target audience includes school and college-going students. They also prepare students for competitive exams like JEE, NEET, Olympiads and more.
  • Some major highlights include:
  1. Phonics based reading course for grades LKG to 1st
  2. Spoken English programs for grades 2nd to 8th
  3. Various crash courses associated with the State boards, CBSE, ICSE and more
  4. Personalized notes
  • They have also stepped up in the field of coding by their initiative named “coding for kids”, this initiative has capabilities to attract more attention.
  • The brand has reached over 500+ cities worldwide with more than 39,787,257+ active students.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.